Ad Monetisation Lead — Mobile Gaming Growth

Miniclip; Lisboa; On-site; EUR 50,000 - 80,000; Full time

Job summary

Miniclip is seeking an Advertising Monetisation Manager to define, optimise and scale monetisation across its portfolio of games. You will partner with Product, Game Design, UA, BI and AdTech to implement strategies and optimise player experience while maximising revenue.

Ideal candidates have 2–3 years in ad monetisation or related roles, strong data skills, and hands-on experience with ad networks, mediation and A/B testing. A proactive, collaborative mindset is essential.

Qualifications

• 2–3 years or equivalent experience in advertising monetisation, ad operations or revenue roles.
• Understanding of ad networks, mediation, waterfalls and programmatic concepts.
• Strong analytical skills to interpret data for decisions.
• Exposure to A/B testing with product and data teams.
• Excellent cross-functional communication and collaboration.
• Organised with ability to manage multiple tasks in a fast-paced environment.
• Interest in mobile games and free-to-play models is a plus.

Responsibilities

• Manage and implement ad monetisation strategies across titles, networks and demand partners.
• Support monetisation strategy aligned with studio and portfolio goals.
• Design and optimise in-game ad placements, formats and user segmentation to improve ARPDAU, eCPM, fill rate and LTV.
• Develop and maintain ad operations processes, mediation setups and network integrations.
• Analyze KPIs and identify opportunities for continuous improvement.
• Run hypothesis-driven A/B tests with Product and BI, scale winners and iterate.
• Collaborate cross-functionally to deliver monetisation improvements.
• Maintain relationships with ad network partners and account managers.
• Support Ad Tech and Data needs, including SDK integrations, tracking and dashboards.
• Monitor ad creative quality and handle player-reported ad issues.

Skills

Advertising monetisation

Ad operations

Data analysis

A/B testing

Cross-functional collaboration

Attention to detail

AI tools usage

Tools

ChatGPT

Claude

Gemini

Copilot

Job description

Miniclip is seeking an Advertising Monetisation Manager to define, optimise and scale monetisation across its portfolio of games. You will partner with Product, Game Design, UA, BI and AdTech to implement strategies and optimise player experience while maximising revenue.

Ideal candidates have 2–3 years in ad monetisation or related roles, strong data skills, and hands-on experience with ad networks, mediation and A/B testing. A proactive, collaborative mindset is essential.