VIP CRM Team Lead

Risk Inc.; Warszawa; Hybrid; PLN 120,000 - 190,000; Full time

Benefits offered by this job

Children Allowance

Mental Health Support

Sport Activities

Language Courses

Automotive Services

Veterinary Services

Home Office Setup Assistance

Dental Services

Books and Stationery

Training Compensation

Massage

Job summary

Risk inc in Warszawa is seeking a VIP CRM Team Lead to oversee the VIP CRM unit and shape the player lifecycle from onboarding through reactivation and VIP activation. You will design promo plans, drive segmentation strategies, and steer data-driven decisions with weekly and monthly metric reviews.

You will coordinate with Product, VIP Support, Content, Casino, and other teams, while researching competitor initiatives to keep our CRM ahead of the curve. Intermediate English is required.

Qualifications

• 2-3+ years of CRM experience in iGaming.
• Experience managing a CRM or related team.
• Strong understanding of lifecycle communication, segmentation, retention, and promo mechanics.
• Experience with CRM metrics and using data to drive decisions.
• Ability to create and evaluate promo plans based on performance data.
• Intermediate English.

Responsibilities

• Manage the VIP CRM team, including task allocation, priorities, and day-to-day workflow.
• Build and develop the VIP customer lifecycle across communication, promo, reactivation, and pre-VIP activities.
• Create promo plans and coordinate their execution within the team.
• Develop VIP segmentation and approaches for different player groups.
• Track CRM and financial metrics on a weekly and monthly basis and use them to decide which activities to scale, adjust, or stop.
• Review and improve existing CRM processes and team workflows.
• Coordinate CRM initiatives with Product, VIP Support, Content, Casino, and other teams.
• Research competitors and propose new CRM and VIP initiatives.

Skills

CRM management

Lifecycle marketing

Data-driven decisions

Segmentation

Cross-functional collaboration

English communication

Tools

CRM platforms

Job description

RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment

Who We Are: An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.

Always Pushing the Boundaries? You Already Belong at RISK!

Our global-scale operations are based on strong internal expertise, analytics, and data research. We have expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics.

We are looking for a VIP CRM Team Lead to join our team.

Job Description:

• Manage the VIP CRM team, including task allocation, priorities, and day-to-day workflow;

• Build and develop the VIP customer lifecycle across communication, promo, reactivation, and pre-VIP activities;

• Create promo plans and coordinate their execution within the team;

• Develop VIP segmentation and approaches for different player groups;

• Track CRM and financial metrics on a weekly and monthly basis and use them to decide which activities to scale, adjust, or stop;

• Review and improve existing CRM processes and team workflows;

• Coordinate CRM initiatives with Product, VIP Support, Content, Casino, and other teams;

• Research competitors and propose new CRM and VIP initiatives.

Qualifications:

• 2-3+ years of CRM experience in iGaming;

• Previous experience managing a CRM or related team;

• Strong understanding of lifecycle communication, segmentation, retention, and promo mechanics;

• Experience working with CRM and financial metrics and using data to make business decisions;

• Ability to create and evaluate promo plans based on performance data;

• Strong understanding of customer lifecycle and how CRM activities impact product metrics;

• Experience working with CRM platforms and established CRM processes;

• Ability to independently identify process gaps, propose improvements, and drive implementation;

• Experience working cross-functionally with Product and other business teams;

• Intermediate English.

Will be a plus:

• Experience working with VIP audiences, including deeper segmentation, personalized communication, and high-value players.

Our Benefit Cafeteria is Packed with Goodies:

• Children Allowance

• Mental Health Support

• Sport Activities

• Language Courses

• Automotive Services

• Veterinary Services

• Home Office Setup Assistance

• Dental Services

• Books and Stationery

• Training Compensation

• And yes, even Massage!