CRM Manager

Gypsy Collective; Poland; On-site; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Flexible pay options

Holiday bonuses

Career growth

Cafeteria benefits

Team events

Modern equipment

Flexible schedule

Job summary

Gypsy Collective is seeking a CRM Manager with iGaming experience to design personalized communications, analyze retention metrics, and launch engaging campaigns that keep players returning. You will work with VIP, Promo, BI, Product, Content, and Support teams to shape the CRM roadmap and drive performance across channels.

Join a dynamic team that values data-driven decisions, creative copy, and cross-functional collaboration.

Qualifications

• 3+ years as CRM Manager in Gaming.
• Strong understanding of retention metrics and analytics.
• Experience building automated and trigger-based campaign flows.
• Proficiency with email/CRM platforms like Customer.io, Braze, Smartico.
• Copywriting skills (AI-assisted) and basic HTML for emails.
• Experience in Tier 1 markets is a plus.
• English proficiency: Upper-Intermediate or higher.

Responsibilities

• Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday).
• Create monthly promo plan and execute it.
• Create and optimize automated communication flows (triggers, welcome flow, lifecycle logic).
• Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers.

Skills

CRM management

Retention analytics

Personalized communications

Automated campaigns

Copywriting (AI)

HTML for email templates

Platform proficiency

English communication

Tools

Customer.io

Braze

Smartico

Job description

We're Gypsy Collective. The digital world is evolving faster than ever. New opportunities, new challenges, new ambitious goals. That's why strong businesses need strong people.

Gypsy Collective is an exclusive talent partner for selected brands. We help our partners attract exceptional talent by building long-term relationships and becoming deeply integrated into their business, culture, and growth ambitions.

We're looking for a CRM Manager with iGaming experience who knows how to build personalized communications, analyze retention metrics, and launch campaigns that keep players coming back again and again.

Your daily adventures:

Operational tasks:

• Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns);
• Create monthly promo plan and execute it;
• Create and optimize automated communication flows (triggers, welcome-flow, lifecycle logic);
• Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers

Additional responsibilities:

• Segment users based on lifecycle stage, gaming, and payment behavior;
• Collaborate with designers and content managers on creatives and campaign texts;
• Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation

Team and cross-functional collaboration:

• Work closely with VIP, Promo, BI, Product, Content, and Support teams;
• Participate in planning the quarterly CRM roadmap;
• Prepare campaign reports and presentations;
• Collect and implement player feedback (in collaboration with CS and VIP teams)

Requirements

What makes you a great match:

• 3+ years of experience as a CRM Manager in Gaming;
• Understanding of key retention metrics and strong analytical skills;
• Knowledge of structures and mechanics of personalized communication;
• Experience building automated and trigger-based campaign flows;
• Confident user of Customer.io, Braze, Smartico, or similar platforms;
• Copywriting skills (of course with AI) and basic HTML for email templates;
• Experience working with Tier 1 markets — a plus;
• English proficiency - Upper-Intermediate level or higher (team communication is in English)

Benefits

Our Benefits:

• Flexible payment options: choose the method that works best for you;
• Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care;
• Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us;
• Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more;
• Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage;
• Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow;
• Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.