VIP CRM Lead — Lifecycle & Personalization Architect

Risk Inc.; Warszawa; Hybrid; PLN 120,000 - 190,000; Full time

Benefits offered by this job

Children Allowance

Mental Health Support

Sport Activities

Language Courses

Automotive Services

Veterinary Services

Home Office Setup Assistance

Dental Services

Books and Stationery

Training Compensation

Massage

Job summary

Risk inc in Warszawa is seeking a VIP CRM Team Lead to oversee the VIP CRM unit and shape the player lifecycle from onboarding through reactivation and VIP activation. You will design promo plans, drive segmentation strategies, and steer data-driven decisions with weekly and monthly metric reviews.

You will coordinate with Product, VIP Support, Content, Casino, and other teams, while researching competitor initiatives to keep our CRM ahead of the curve. Intermediate English is required.

Qualifications

• 2-3+ years of CRM experience in iGaming.
• Experience managing a CRM or related team.
• Strong understanding of lifecycle communication, segmentation, retention, and promo mechanics.
• Experience with CRM metrics and using data to drive decisions.
• Ability to create and evaluate promo plans based on performance data.
• Intermediate English.

Responsibilities

• Manage the VIP CRM team, including task allocation, priorities, and day-to-day workflow.
• Build and develop the VIP customer lifecycle across communication, promo, reactivation, and pre-VIP activities.
• Create promo plans and coordinate their execution within the team.
• Develop VIP segmentation and approaches for different player groups.
• Track CRM and financial metrics on a weekly and monthly basis and use them to decide which activities to scale, adjust, or stop.
• Review and improve existing CRM processes and team workflows.
• Coordinate CRM initiatives with Product, VIP Support, Content, Casino, and other teams.
• Research competitors and propose new CRM and VIP initiatives.

Skills

CRM management

Lifecycle marketing

Data-driven decisions

Segmentation

Cross-functional collaboration

English communication

Tools

CRM platforms

Job description

Risk inc in Warszawa is seeking a VIP CRM Team Lead to oversee the VIP CRM unit and shape the player lifecycle from onboarding through reactivation and VIP activation. You will design promo plans, drive segmentation strategies, and steer data-driven decisions with weekly and monthly metric reviews.

You will coordinate with Product, VIP Support, Content, Casino, and other teams, while researching competitor initiatives to keep our CRM ahead of the curve. Intermediate English is required.