Senior CRM manager Marketing · ·

Zexter; Warszawa; Hybrid; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Vacation and sick leave

Strong team and fast decision-making

Job summary

Zexter is seeking a Senior CRM Manager to own the CRM strategy across the player lifecycle in an iGaming environment. You will build automated journeys, manage segmentation, and collaborate with Product, Marketing and Payments to grow LTV and reduce churn.

The role requires 4+ years in CRM/Retention (2–3 in iGaming), strong data skills (SQL, BI tools), and fluency in English; Russian is a plus. This is a full-remote position with a modern tech stack and strong teamwork.

Qualifications

• 4+ years in CRM / Retention, incl. 2–3 years in iGaming.
• Experience managing full campaign cycles and building automations from scratch.
• Confident using CRM platforms (Optimove, Fast Track, SFMC, Braze, Customer.io, Insider, MoEngage, etc.).
• Data skills: SQL, BI tools (Metabase, Tableau, Power BI, Looker, etc.), Excel/Sheets.
• Understanding of bonus economics: wagering, costs, abuse risks, margin impact.
• VIP segment experience and personalization is a plus.
• Analytical mindset with data-driven decision habit.
• English at B2 (or higher); fluent Russian; other languages a plus.

Responsibilities

• Develop and run the CRM strategy across the entire player lifecycle: onboarding, activation, retention, and reactivation.
• Build and optimize automated trigger journeys (email, push, SMS, in-app, messengers).
• Manage database segmentation by deposits, behavior, player value (VIP/mid/low), and product preferences.
• Plan and launch campaigns, bonus mechanics, and promo activities with Product, Marketing, and Payments teams.
• Run A/B and multivariate tests and translate findings into process improvements.
• Monitor key metrics: retention, churn, LTV, ARPU, deposits, bonus ROI, and CRM's impact on GGR/NGR.
• Ensure communications meet responsible gaming and regulatory requirements.

Skills

CRM strategy

iGaming experience

Campaign automations

CRM platforms

Data skills

Bonus economics

VIP personalization

Analytical mindset

English proficiency

Russian language

Job description

About Us

We are building an iGaming product and a strong retention team. We're looking for a Senior CRM Manager to own our CRM strategy, from segmentation and automation to growing LTV and reducing churn.

What You'll Do

• Develop and run the CRM strategy across the entire player lifecycle: onboarding, activation, retention, and reactivation.

• Build and optimize automated trigger journeys (email, push, SMS, in-app, messengers).

• Manage database segmentation by deposits, behavior, player value (VIP / mid / low), and product preferences.

• Plan and launch campaigns, bonus mechanics, and promo activities together with the Product, Marketing, and Payments teams.

• Run A/B and multivariate tests and turn the findings into process improvements.

• Analyze key metrics: retention, churn, LTV, ARPU, deposit conversion, bonus ROI, and CRM's contribution to GGR / NGR.

• Monitor data quality and deliverability (domain reputation, unsubscribes, inbox placement).

• Ensure communications comply with responsible gaming standards and regulatory requirements (including those on bonuses and advertising).

• Work with vendors and platforms, and brief designers, copywriters, and developers.

• Mentor junior and mid-level specialists and share expertise.

What We're Looking For

• 4+ years in CRM / Retention, including at least 2–3 years in iGaming (sportsbook and/or casino).

• Experience managing the full campaign cycle and building automations from scratch.

• Confident use of CRM platforms (e.g., Optimove, Fast Track, Salesforce Marketing Cloud, Braze, Customer.io, Insider, MoEngage, or similar).

• Data skills: working-level SQL, BI tools (Metabase, Tableau, Power BI, Looker, etc.), Excel / Google Sheets.

• Understanding of bonus economics: wagering, cost of bonus, abuse risks, and impact on margin.

• Experience with the VIP segment and personalization is a big plus.

• Analytical mindset and a habit of making data-driven decisions.

• English at B2 (Upper-Intermediate) or higher; fluent Russian; additional languages are a plus.

Nice to Have

• Experience managing a team or mentoring.

• Knowledge of CIS / European / LatAm / Asian markets (specify target GEOs).

• Experience with predictive churn / LTV models and CDPs.

• Understanding of affiliate and performance channels.

What We Offer

• Competitive salary based on interview results.

• The chance to shape the retention strategy and see the impact of your decisions in the numbers.

• A modern tool stack and a dedicated testing budget.

• Full remote.

• Paid vacation and sick leave.

• A strong team and fast decision-making without excessive bureaucracy.