CRM Manager

SOFTSWISS; Polska; On-site; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Private health insurance

Sports benefits

Online English lessons

Local language courses

Paid time off

Maternity leave support

Referral program

Upskilling workshops

Job summary

SOFTSWISS is hiring a Senior CRM Manager to join our Delivery team. You’ll own the CRM ecosystem, driving adoption, optimisation, and impact across product, marketing, sales, and operations to scale how we use data to support growth.

You’ll develop reporting and insights, build workflows and automations, and guide CRM streams. The role emphasizes hands-on HubSpot work, data quality, and cross-functional collaboration in a fast-paced environment.

Qualifications

• Analytical mindset and translate insights into actions.
• Experience in reviewing and improving business processes.
• 2+ years HubSpot hands-on experience (setup, automations, user support, optimizations).
• Tech knowledge of pipelines, data health, and configurations.
• Experience creating reports and dashboards (SQL).
• Russian language proficiency at Fluent level (C1+).

Responsibilities

• Manage and optimise CRM system usage across multiple teams to improve adoption and efficiency.
• Analyze CRM data to generate actionable insights that support business growth and cross-selling opportunities.
• Build and improve workflows and automation within the CRM to streamline operations.
• Develop internal reporting capabilities, reducing reliance on external tools.
• Identify and implement process improvements to enhance CRM performance and usability.
• Support and guide different CRM streams, acting as the main point of contact for users.

Skills

Analytical mindset

Process improvements

CRM adoption

SQL reporting

Data-driven

Stakeholder collaboration

Tools

HubSpot

SQL

Job description

SOFTSWISS is hiring a Senior CRM Manager to join our Delivery team.

You’ll take ownership of our CRM ecosystem, driving it's adoption, optimisation, and impact across multiple departments while helping scale how we use data to support business growth.

Purpose of the role:

You’ll optimise CRM usage across the product teams & marketing, pre-sales, sales, operations functions to improve efficiency and decision-making, and develop reporting and data insights to support performance improvements and strategic initiatives

Key responsibilities:

• Manage and optimise CRM system usage across multiple teams to improve adoption and efficiency.
• Analyze CRM data to generate actionable insights that support business growth and cross-selling opportunities.
• Build and improve workflows and automation within the CRM to streamline operations.
• Develop internal reporting capabilities, reducing reliance on external tools.
• Identify and implement process improvements to enhance CRM performance and usability.
• Support and guide different CRM streams, acting as the main point of contact for users.

Required Experience:

• Analytical mindset & ability to translate insights into actions.
• Business processes review & processes improvements experience.
• Hubspot "hands on" work experience: 2+ years (setup, automations, users support, system usage optimizations).
• Tech knowledge & pipelines, objects data health, configurations experience.
• Reports & dashboards creation (SQL knowledge, etc) experience.
• Russian proficiency at Fluent level (C1+).

Nice to have:

• Experience in the iGaming industry.
• English proficiency at B1+ level (Intermediate).
• Private health insurance
• Sports benefits
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events