Strategic Digital Ecosystem Lead | AI-Driven Growth & CRM

Nestlé; Warszawa; Hybrid; PLN 210,000 - 320,000; Full time

Benefits offered by this job

Private medical care

Life Insurance

Pension Fund

Multisport card

Canteen discounts

Nestlé boutique discounts

Free parking

Hybrid work

Flexible hours

DbajMY program

Wellbeing program

Sustainability projects

Job summary

Nestlé's WINIARY brand in Warsaw seeks a strategic leader to shape the future of its digital ecosystem. You will drive CRM, first-party data growth and cross-channel consumer journeys, influencing growth across website, social, and partnerships.

The role combines strategy, data analytics, content AI, and digital marketing to strengthen engagement and business impact within Nestlé's international framework.

Qualifications

• Extensive experience in digital marketing, CRM, or e-commerce.
• Strong strategic thinking with hands-on delivery.
• Data-driven mindset and understanding of digital performance.
• Interest in AI, LLMs and emerging technologies.
• Leadership experience or strong leadership potential.
• Excellent stakeholder management and communication skills.
• Fluent in Polish and English.

Responsibilities

• Lead the vision, strategy and roadmap of the WINIARY digital ecosystem.
• Drive CRM, loyalty and first-party data growth.
• Own website performance across SEO, SEM and emerging AI search environments.
• Build connected consumer journeys across website, social media and influencer channels.
• Partner with agencies and cross-functional teams to deliver business results.
• Identify and implement innovative AI-powered solutions across marketing.

Skills

Digital marketing

CRM

E-commerce

Strategy

Leadership

Stakeholder management

Polish

English

Job description

Nestlé's WINIARY brand in Warsaw seeks a strategic leader to shape the future of its digital ecosystem. You will drive CRM, first-party data growth and cross-channel consumer journeys, influencing growth across website, social, and partnerships.

The role combines strategy, data analytics, content AI, and digital marketing to strengthen engagement and business impact within Nestlé's international framework.