Digital Ecosystem & Performance Lead - WINIARY

Nestlé; Warszawa; Hybrid; PLN 210,000 - 320,000; Full time

Benefits offered by this job

Private medical care

Life Insurance

Pension Fund

Multisport card

Canteen discounts

Nestlé boutique discounts

Free parking

Hybrid work

Flexible hours

DbajMY program

Wellbeing program

Sustainability projects

Job summary

Nestlé's WINIARY brand in Warsaw seeks a strategic leader to shape the future of its digital ecosystem. You will drive CRM, first-party data growth and cross-channel consumer journeys, influencing growth across website, social, and partnerships.

The role combines strategy, data analytics, content AI, and digital marketing to strengthen engagement and business impact within Nestlé's international framework.

Qualifications

• Extensive experience in digital marketing, CRM, or e-commerce.
• Strong strategic thinking with hands-on delivery.
• Data-driven mindset and understanding of digital performance.
• Interest in AI, LLMs and emerging technologies.
• Leadership experience or strong leadership potential.
• Excellent stakeholder management and communication skills.
• Fluent in Polish and English.

Responsibilities

• Lead the vision, strategy and roadmap of the WINIARY digital ecosystem.
• Drive CRM, loyalty and first-party data growth.
• Own website performance across SEO, SEM and emerging AI search environments.
• Build connected consumer journeys across website, social media and influencer channels.
• Partner with agencies and cross-functional teams to deliver business results.
• Identify and implement innovative AI-powered solutions across marketing.

Skills

Digital marketing

CRM

E-commerce

Strategy

Leadership

Stakeholder management

Polish

English

Job description

Location: Warsaw, Poland

Shape the Future of Digital Engagement at WINIARY!

Join one of Poland's most loved brands and lead the evolution of the WINIARY digital ecosystem.

This is a unique opportunity to combine strategy, data, CRM, content AI and digital marketing to create meaningful consumer relationships and drive business growth.

Your Mission

Lead the strategy and growth of the WINIARY digital ecosystem, strengthening consumer engagement, first-party data capabilities and business impact.

Your Key Priorities

• Grow WINIARY's visibility across search and AI-powered discovery platforms.
• Accelerate consumer engagement through CRM and KLUB WINIARY.
• Turn traffic, engagement and data into measurable business value.

What You'll Do

• Lead the vision, strategy and roadmap of the WINIARY digital ecosystem.
• Drive CRM, loyalty and first-party data growth.
• Own website performance across SEO, SEM and emerging AI search environments.
• Build connected consumer journeys across website, social media and influencer channels.
• Partner with agencies and cross-functional teams to deliver business results.
• Identify and implement innovative AI-powered solutions across marketing.

What We're Looking For

• Experience in digital marketing, CRM, e-commerce, media or digital ecosystems.
• Strong strategic thinking combined with hands-on delivery.
• Data-driven mindset and understanding of digital performance.
• Interest in AI, LLMs and emerging technologies.
• Leadership experience or strong leadership potential.
• Excellent stakeholder management and communication skills.
• Fluent Polish and English.

Why Join WINIARY?

• Shape the future of one of Poland's most iconic food brands.
• Lead one of the most advanced brand-owned digital ecosystems within Nestlé.
• Work at the forefront of AI, CRM, loyalty and digital transformation.
• Enjoy real ownership, autonomy and strategic influence.
• Access international projects, development programs and career opportunities.
• Be part of a supportive, ambitious, and collaborative team.

Our offer

• Full-time employment contract
• Competitive benefits package: private medical care Lux Med, life insurance, Pension Fund, Social Fund, Multisport card, discounts in the canteen and Nestlé boutique, free parking
• Interesting and challenging work in an international company - a branch of worldwide and well recognized FMCG company
• Possibility to work in a dynamic team of professionals and leaders
• Work atmosphere based on respect, cooperation and openness to diversity
• Flexible working hours and hybrid work
• "DbajMY' program supporting employees' health and wellbeing
• Benefits for parents: welcome gift upon the birth of a child, fathers can count on an additional day off for this occasion; for the father or Second Carer, we provide an additional 4-week fully paid leave; an additional day off for childcare until the child's 14th birthday.
• Opportunity to participate in Sustainability projects and join a community focused on creating sustainable solutions

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please talk to your recruiter so we can support you effectively. All information will be treated confidentially.