Digital Ecosystem & Performance Lead - WINIARY

Nestlé S.A.; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Private medical care Lux Med

Life insurance

Pension Fund

Multisport card

Hybrid work

Job summary

WINIARY, a Nestlé brand, is seeking a Digital Ecosystem & Performance Lead to shape and grow its digital ecosystem in Warsaw. You will drive CRM, loyalty, first-party data, and AI-enabled marketing across channels to deliver measurable business impact.

You will own the strategy, collaborate with agencies, and lead cross-functional teams to optimize SEO/SEM and consumer journeys. The role requires strong leadership, stakeholder management, and fluency in Polish and English.

Qualifications

• Senior-level experience in digital marketing and customer engagement.
• Proven ability to lead cross-functional initiatives and partnerships.
• Strong data-driven approach with focus on first-party data and AI.

Responsibilities

• Lead the vision, strategy and roadmap of the WINIARY digital ecosystem.
• Drive CRM, loyalty and first-party data growth.
• Own website performance across SEO, SEM and emerging AI search environments.
• Build connected consumer journeys across website, social media and influencer channels.
• Partner with agencies and cross-functional teams to deliver business results.
• Identify and implement innovative AI-powered solutions across marketing.

Skills

Strategic thinking

Data-driven mindset

Leadership

Stakeholder management

Communication

Fluent Polish

Fluent English

CRM

SEO/SEM

Tools

CRM tools

SEO tools

Job description

Digital Ecosystem & Performance Lead - WINIARY

Location: Warsaw, Poland

Shape the Future of Digital Engagement at WINIARY!

Join one of Poland's most loved brands and lead the evolution of the WINIARY digital ecosystem.

This is a unique opportunity to combine strategy, data, CRM, content AI and digital marketing to create meaningful consumer relationships and drive business growth.

Your Mission

Lead the strategy and growth of the WINIARY digital ecosystem, strengthening consumer engagement, first-party data capabilities and business impact.

Your Key Priorities

• Grow WINIARY's visibility across search and AI-powered discovery platforms.
• Accelerate consumer engagement through CRM and KLUB WINIARY.
• Turn traffic, engagement and data into measurable business value.

What You'll Do

• Lead the vision, strategy and roadmap of the WINIARY digital ecosystem.
• Drive CRM, loyalty and first-party data growth.
• Own website performance across SEO, SEM and emerging AI search environments.
• Build connected consumer journeys across website, social media and influencer channels.
• Partner with agencies and cross-functional teams to deliver business results.
• Identify and implement innovative AI-powered solutions across marketing.

What We're Looking For

• Strong strategic thinking combined with hands-on delivery.
• Data-driven mindset and understanding of digital performance.
• Interest in AI, LLMs and emerging technologies.
• Leadership experience or strong leadership potential.
• Excellent stakeholder management and communication skills.
• Fluent Polish and English.

Why Join WINIARY?

• Shape the future of one of Poland's most iconic food brands.
• Lead one of the most advanced brand-owned digital ecosystems within Nestlé.
• Work at the forefront of AI, CRM, loyalty and digital transformation.
• Enjoy real ownership, autonomy and strategic influence.
• Access international projects, development programs and career opportunities.
• Be part of a supportive, ambitious, and collaborative team.

Our offer

• C ompetitive benefitspackage:private medical care Lux Med, life insurance, Pension Fund, Social Fund, Multisport card, discounts in the canteen and Nestlé boutique, free parking
• Interesting and challenging work in an international company – a branch of worldwide and well recognized FMCG company
• Possibility to work in a dynamic team of professionals and leaders
• Work atmosphere based on respect,cooperationand openness to diversity
• Flexible working hours and hybrid work
• "DbajMY' program supporting employees' health and wellbeing
• Benefits for parents: welcome gift upon the birth of a child, fathers can count on anadditionalday off for this occasion; for the father or Second Carer, we provide anadditional4-week fully paid leave; anadditionalday off for childcare until the child's 14th birthday.
• Opportunity toparticipatein Sustainability projects and join a community focused on creating sustainable solutions

Ready to Build What's Next?

If you're excited about the future of digital marketing, consumer engagement and AI, we'd love to hear from you

Apply now and help shape the future of WINIARY.

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4billion sales in 2018, we have an expansive presence with 413factories in more than 85countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please talk to your recruiter so we can support you effectively. All information will be treated confidentially.