Global Employer Brand & Digital Ecosystem Lead

PepsiCo; Kraków; On-site; PLN 200,000 - 280,000; Full time

Benefits offered by this job

Flexible working options

Wellness programs

Learning & development programs

Discounts & partnerships

Job summary

PepsiCo is seeking a Global Employer Brand Digital Ecosystem & Channel Partnership Lead in Kraków to optimize and manage its global digital talent attraction channels, including the career site and major platforms. You will build market-specific ecosystems, identify key partners, and drive data-driven improvements to the company’s employer brand and recruitment marketing efforts.

The role focuses on mapping performance insights, partnering with HR, Marketing, and IT, and staying ahead of digital

Qualifications

• 5–7 years in digital marketing, ecosystem mgmt, or employer branding.
• Bachelor’s degree in a related field.
• Strong analytical skills with performance data to optimize ecosystems.
• Proficiency in SEO, paid media, and digital advertising.
• Experience with CMS, analytics tools, and tracking performance.

Responsibilities

• Define and implement global-to-local digital ecosystem strategies across markets.
• Establish partnership frameworks for digital platforms per region.
• Develop and maintain the global digital ecosystem roadmap.
• Map candidate journeys across paid, owned, and earned media (POE).
• Own and manage PepsiCo’s global career platforms and messaging.
• Activate platforms with Recruitment Marketing teams for engagement and conversion.
• Drive SEO and content strategy improvements for visibility.

Skills

Digital marketing

Digital ecosystem management

Employer branding

Talent attraction platforms

Analytics & data-driven

SEO & paid media

CMS & content strategy

Vendor & stakeholder mgmt

Education

Bachelor’s degree in Digital Marketing/Technology Management/Business

Master’s degree (preferred)

Tools

Google Analytics

Sprinklr

Job description

PepsiCo is seeking a Global Employer Brand Digital Ecosystem & Channel Partnership Lead in Kraków to optimize and manage its global digital talent attraction channels, including the career site and major platforms. You will build market-specific ecosystems, identify key partners, and drive data-driven improvements to the company’s employer brand and recruitment marketing efforts.

The role focuses on mapping performance insights, partnering with HR, Marketing, and IT, and staying ahead of digital