Senior DTC E-Commerce Lead - Growth & CRM (Remote)

Nestlé; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Private medical care

Multisport card

Pension fund

50% lunch discount

Job summary

Nestlé is seeking a Senior E-commerce Specialist to lead and grow the Direct-to-Consumer store. You will plan promotions, manage content and product assortment, and drive acquisition, engagement, and retention in collaboration with Marketing, CRM, Digital, and Supply Chain teams.

You will also develop CRM strategies, analyze data with IQVIA/Nielsen insights, and align local plans with global priorities while ensuring inventory efficiency and profitable growth.

Qualifications

• Strategic thinking and results-oriented approach.
• Collaborates with Marketing, CRM, Digital, and Supply Chain teams.
• Strong Excel and PowerPoint skills.
• 4+ years in DTC store management for premium brands.
• 1+ year in an international environment.

Responsibilities

• Manage and develop the DTC online store for growth.
• Coordinate promotions, content, and product assortment.
• Drive customer acquisition, engagement, and retention.
• Plan CRM strategies focusing on loyalty and lifetime value.
• Collaborate with global and local stakeholders to align goals.
• Forecast sales and support business planning processes.
• Coordinate inventory and stock replenishment.
• Optimize pricing strategies and catalog compliance.
• Monitor e-commerce KPIs and provide actionable insights.

Skills

Strategic thinking

Analytical mindset

Results orientation

Collaboration and influencing

Agility and innovation

Customer-centric mindset

English proficiency (B2+)

Excel & PowerPoint proficiency

DTC store management

International collaboration

Tools

IQVIA

Nielsen

Job description

Nestlé is seeking a Senior E-commerce Specialist to lead and grow the Direct-to-Consumer store. You will plan promotions, manage content and product assortment, and drive acquisition, engagement, and retention in collaboration with Marketing, CRM, Digital, and Supply Chain teams.

You will also develop CRM strategies, analyze data with IQVIA/Nielsen insights, and align local plans with global priorities while ensuring inventory efficiency and profitable growth.