Senior Technical SEO Specialist

Wakacje.pl; Wrocław; Hybrid; PLN 150,000 - 190,000; Full time

Benefits offered by this job

Remote work with quarterly in-office

Professional development

Benefits cafeteria

International collaboration

Discounts on products

Office locations in major cities

Educational trips

Job summary

Wakacje.pl, a leading travel group, seeks a Senior Technical SEO Specialist to shape the technical SEO of the shared platform behind Travelplanet.pl and Invia in CEE. You’ll work hands-on with DEV and QA teams in Poland and Czechia, identifying optimization opportunities and measuring impact.

You will own end-to-end SEO projects, implement guidelines, and ensure consistency across multi-market brands while leveraging AI tools and industry best practices.

Qualifications

• 5+ years of SEO experience, including at least 3 years focused on technical SEO.
• Experience managing technical SEO for large-scale, template-driven sites (e-commerce portals).
• Experience defining technical requirements, validating implementations, and measuring SEO impact.
• Ability to use AI-powered tools to automate analysis while critically evaluating results.
• Up-to-date knowledge of search engine developments, including AI search.
• English language at least B2 level.

Responsibilities

• Define and prioritize technical SEO initiatives based on impact on organic visibility, traffic, and business goals.
• Conduct technical SEO audits, monitor platform health, and perform SEO regression testing before and after releases.
• Ensure technical SEO consistency across Invia CEE x Travelplanet.pl brands and markets, including hreflang implementation.
• Own technical SEO projects end-to-end, from requirements and implementation testing to performance measurement.
• Work closely with Development and QA teams to integrate SEO best practices into platform development.
• Analyze server logs and crawler behavior to identify inefficiencies and optimization opportunities.
• Develop SEO guidelines, automated monitoring, alerts, and test standards for Development and QA teams.

Skills

Technical SEO

Project management

Analytical thinking

Communication skills

English proficiency (B2)

Tools

Python basics

SQL basics

Job description

Invia x Travelplanet.pl x Wakacje.pl is one of the largest travel groups in Europe. Every year we help more than 6 million people plan their trips. Behind that sit teams in IT, Product, Data, Marketing, HR, Finance, Sales and Customer Experience, who build the tools and services those travelers use. Whichever team you join, your work shows up in how people plan and experience their holidays.

Your next stop:

Join our team and help shape the technical SEO of the shared travel platform behind Travelplanet.pl and Invia in CEE. This is a hands‑on role focused on the technical side of SEO, not content. You will work closely with DEV and QA teams in Poland and Czechia, find what really limits our organic visibility, test implementations and measure the impact of changes.

Senior Technical SEO Specialist

What lies ahead on your journey:

• Define and prioritize technical SEO initiatives based on their impact on organic visibility, traffic, and business goals.
• Conduct technical SEO audits, monitor platform health, and perform SEO regression testing before and after releases.
• Ensure technical SEO consistency across Invia CEE x Travelplanet.pl brands and CEE markets, including international SEO and hreflang implementation.
• Own technical SEO projects end-to-end, from requirements and implementation testing to performance measurement.
• Work closely with Development and QA teams to integrate SEO best practices into platform development.
• Analyze server logs and crawler behavior (including Googlebot and AI crawlers) to identify inefficiencies and optimization opportunities.
• Develop SEO guidelines, automated monitoring, alerts, and test standards for Development and QA teams.

What to pack in your suitcase:

• Minimum 5+ years of SEO experience, including at least 3 years focused on technical SEO.
• Proven experience independently managing technical SEO for large-scale, template-driven websites (tens of thousands of URLs or more), such as e-commerce platforms or portals.
• Experience defining technical requirements, validating implementations, and measuring SEO impact.
• Ability to use AI-powered tools to automate analysis while critically evaluating results.
• Strong analytical thinking, ownership, and the ability to manage multiple complex projects and prioritize based on business impact.
• Excellent communication skills, including the ability to explain technical concepts to non-technical stakeholders.
• Up-to-date knowledge of search engine developments, including AI search
• English proficiency at minimum B2 level.

Your extra baggage of experience:

• Experience with multi-market or multi-brand websites, including hreflang implementation.
• Basic Python or SQL - enough to read a script and check that its results make sense.

What you will find on board:

• A remote working model, with a commitment to work from the office at least once a quarter.
• Opportunities for professional development aligned with current business needs and your individual career goals.
• A benefits cafeteria platform – we do not decide what siuts for you, you can choose from life insurance, a sports card, and lunch and shopping vouchers.
• Cooperation in international environment.
• Access to Audioteka and Pilot WP, helping you balance personal development with moments of relaxation.
• An openness to innovation and AI-powered tools that support our daily work and help us achieve even better results.
• Discounts on our products for you, your family, and friends.
• Comfortable offices in convenient locations (Gdańsk – Alchemia, Warsaw – Business Garden, Wrocław – Legnicka Business Garden), along with a friendly and informal atmosphere that encourages collaboration.
• Option to join International educational trips, so you can see the destinations and hotels from our portfolio for yourself.
• A culture built on trust, open communication, feedback, and appreciation (because the best journeys begin with a great team).
• Team where #Explore #Engage #Enjoy build our travel mindset.