Senior Product Owner, CRM & Loyalty (Remote)

limango GmbH - A member of the otto group; Wrocław; Hybrid; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Flexible work hours

Wellbeing program and private medical"

Multisport card

Language learning opportunities

Company social events

Job summary

limango IT is seeking a Product Owner to define the vision and roadmap for the Customer Retention team, overseeing newsletters, loyalty initiatives, and incentives across German, Polish, and Dutch markets. You will work with an international agile team to deliver high-quality features and continuously improve customer communications.

You’ll shape the loyalty program, manage the newsletter platform, and prioritize the backlog using data and feedback while collaborating with diverse teams and

Qualifications

• Bachelor's degree in CS, Engineering, Business or related field.
• 5+ years as Product Owner or similar role in software development, preferably in CRM/retention/loyalty.
• Proven track record of integrating AI workflows into daily operations.
• Experience with large rebuilds, replatforming, or migration projects.
• Working knowledge of marketing automation (Emarsys or comparable) and of transactional messaging architectures.
• Strong understanding of Agile methodologies.
• Excellent communication and stakeholder management.
• Ability to analyze and synthesize data for decision making.
• Strong organizational skills and attention to detail.
• Able to work collaboratively and independently.
• Passion for customer communication and retention, and emerging technologies.
• Fluent English; German or Polish a plus.
• Awareness of GDPR and consent management in marketing communication.

Responsibilities

• Define the product vision, roadmap, and strategy for the Customer Retention team, incl. newsletters, TXMs, push, and loyalty communications.
• Shape the tier-based loyalty program from discovery to migration, collaborating with IT and business teams.
• Own the newsletter automation platform and its development.
• Understand customer needs and work with the dev team to deliver high-quality features.
• Prioritize and manage the product backlog based on data and user feedback.
• Manage cross-team touchpoints and expectations with stakeholders.
• Collaborate with design, engineering, QA, and product management to ensure timely delivery.
• Monitor market trends in CRM, retention, and loyalty to stay competitive.

Skills

AI workflows

Agile methodologies

Data analysis

Communication

Stakeholder management

Team collaboration

Fluent English

Education

Bachelor's degree in CS/Engineering/Business

Tools

Emarsys

Marketing automation

Job description

limango IT is seeking a Product Owner to define the vision and roadmap for the Customer Retention team, overseeing newsletters, loyalty initiatives, and incentives across German, Polish, and Dutch markets. You will work with an international agile team to deliver high-quality features and continuously improve customer communications.

You’ll shape the loyalty program, manage the newsletter platform, and prioritize the backlog using data and feedback while collaborating with diverse teams and