Senior Paid Media Specialist (fixed-term contract)

Kinguin; Warszawa; Remote; PLN 140,000 - 210,000; Full time

Benefits offered by this job

Remote work

Monthly bonus

Seniority bonuses

Private Medical Healthcare

Life Insurance

Online Benefit Platform

Mental Health Platform

Sports Card

Marketplace discount codes

Job summary

Kinguin, founded in 2013, has grown into a major digital entertainment marketplace with 20 million users worldwide. We offer a wide range of digital products and support the esports community through sponsorships of tournaments, events, and organisations. At Kinguin, we are committed to innovation and pushing the boundaries of what's possible in gaming.

If you value having Passion, Care & Impact in your daily work, you will fit great in our team! You can read more about our values and work here.

Qualifications

• Minimum 4 years of paid media experience with e-commerce focus.
• Proven ability to manage substantial monthly budgets.
• Advanced knowledge of Google Ads, GMC, and GA4.
• Strong analytical skills; proficient in Excel/Sheets.
• Experience with first-party data and performance bidding.
• Collaborative mindset; cross-functional teamwork.
• Understanding of gaming ecosystem is a plus.
• English proficiency at B2/C1 level.

Responsibilities

• Develop and execute Paid Media strategies across international markets (US, Europe).
• Manage and optimize Google Ads and Microsoft Ads campaigns end-to-end.
• Own performance against KPIs such as ROAS, POAS, CAC, and AOV.
• Lead product feed optimization in Google Merchant Center with GMC rules.
• Leverage first-party data to build audience segments and bid strategies.
• Run continuous A/B tests and document insights; scale best solutions.
• Collaborate with Analytics, CRM, IT, and Creative teams to maximize performance.
• Monitor trends and identify growth opportunities across new segments and markets.

Skills

Paid media management

Budget management

Google Ads & GMC

GA4

Excel/Sheets

First-party data

Cross-functional teamwork

Gaming industry knowledge

English proficiency

Tools

Google Ads

GA4

Job description

Kinguin, founded in 2013, has quickly grown to become a major player in the digital entertainment marketplace with 20 million users worldwide. We offer a wide range of digital products, including video games and computer software, and have been a pioneer in supporting the esports industry through sponsorships of tournaments, events, and organisations. At Kinguin, we are committed to innovation and pushing the boundaries of what's possible in gaming. Our team is made up of people from diverse backgrounds and skill sets, all united by their love of gaming and desire to create the best possible platform for our customers.

If you value having Passion, Care & Impact in your daily work, you will fit great in our team! You can read more about our values and work here .

Let’s shape the future together and make gaming accessible and inclusive for everyone!

What daily challenges are waiting for you?

• Develop and execute Paid Media strategies across international markets (including the US and Germany), focused on scaling transaction volume while maintaining strict ROAS and margin targets.
• Manage and optimize Google Ads and Microsoft Ads campaigns end-to-end -from account structure and Performance Max to Standard Shopping and search campaigns.
• Own performance against key sales KPIs such as ROAS, POAS, CAC, and AOV.
• Lead advanced product feed optimization in Google Merchant Center - including attribute quality control, custom labels, feed rules, and ongoing issue resolution.
• Leverage first-party data to build audience segments (Customer Match) and implement value-based bidding strategies.
• Run continuous A/B tests (PMax structures, ad copy, bidding strategies), document insights, and scale best-performing solutions.
• Collaborate closely with Analytics, CRM, IT (especially around feed architecture), and Creative teams to maximize marketing efficiency and performance.
• Monitor performance trends and proactively identify growth opportunities across new segments, products, and markets.

What you need to be successful in this role?

• Minimum 4 years of experience in Paid Media (Google Ads, Microsoft Ads), with a strong focus on e-commerce and sales-driven objectives.
• Proven experience managing substantial monthly budgets (hundreds of thousands PLN/EUR).
• Advanced hands-on knowledge of Google Ads, Google Merchant Center, and GA4 - including the ability to diagnose feed issues, implement GMC rules, and independently analyze performance data.
• Strong analytical skills and proficiency in Excel or Google Sheets (experience with Looker Studio is a plus).
• Experience working with first-party data and performance-oriented bidding strategies.
• A collaborative mindset and ability to work effectively within cross-functional teams.
• Understanding of the gaming ecosystem and player behavior is a strong advantage.
• English proficiency at B2/C1 level - comfortable working in an international environment.

What we offer?

• Remote work within flexible hours.
• Monthly bonus opportunities tied to marketplace results.
• Seniority bonuses
• Access to:
  • Private Medical Healthcare ( Enel-med ).
  • Life Insurance ( PZU ) - possibility to take part in a group insurance.
  • Online Benefit Platform (120 points = 120 pln on MyBenefit).
  • Mental Health Platform ( Nilo ).
  • Sports Card ( Multisport ).
  • Two 50% discount codes for our marketplace

Recruitment process

• People interview (45-60 minutes)
• Interview with the Hiring Manager (30-60 minutes)