Google Ads Specialist

Insightland; Wrocław; On-site; PLN 72,540 - 122,760; Full time

Benefits offered by this job

Trust and autonomy

Access to proprietary tools

Pet-friendly office

Job summary

A digital marketing agency in Wrocław is seeking a Google Ads Specialist to manage and optimize performance campaigns from strategy to execution. The ideal candidate has over 3 years of experience with Google Ads, particularly in e-commerce. You will be responsible for building tailored media strategies and collaborating with various teams to enhance client campaigns. This role offers competitive compensation, a diverse project portfolio, and a supportive work environment focused on trust and autonomy.

Qualifications

• At least 3 years of experience managing Google Ads campaigns.
• Experience with e-commerce and sales-driven campaigns.
• Proficiency in analyzing data and drawing conclusions.

Responsibilities

• Build paid media strategies tailored to each client.
• Plan, run, and optimize Google Ads campaigns.
• Analyze data and provide actionable recommendations.
• Collaborate with SEO, Content, R&D, and Analytics teams.

Skills

Managing Google Ads campaigns

Analyzing data

Creating paid media strategies

Understanding business context

Collaboration with teams

Tools

Google Ads

Google Analytics

Job description

Hi! We’re Insightland . For years, we’ve been building SEO and AI Search strategies for brands such as Medicine, Tatuum, Nice to Fit You, Bytom, and Mobile Vikings.

We create tailor-made, data-driven campaigns based on testing and real business impact. For our clients, we are not just a service provider – we are a partner and trusted advisor.

Who we’re looking for:

We’re looking for someone who feels at home in the Google Ads ecosystem and can run performance campaigns end-to-end: from strategy to execution.

As a Google Ads Specialist, you will do more than optimize campaigns inside the panel. You’ll understand the business context behind advertising activities: profitability, sales structure, and the impact of campaigns across the entire funnel.

This role is for someone who values autonomy, ownership, and real influence over the development of paid media services in our company.

What you’ll be doing

• Building paid media strategies within the Google ecosystem tailored to each client’s business model
• Planning, running, and optimizing Google Ads campaigns
• Optimizing account structures, product feeds, and conversion funnels
• Analyzing data and translating insights into actionable recommendations for clients
• Reporting campaign results and discussing performance and next steps with clients
• Collaborating with SEO, Content, R&D, and Analytics teams on cross-channel initiatives
• Contributing to the further development of Google Ads services at Insightland

You’ll thrive in this role if you:

• Have at least 3 years of experience managing Google Ads campaigns and know the ecosystem very well
• Have experience working with e-commerce and sales-driven campaigns
• Are comfortable analyzing data and drawing clear conclusions (GA4 holds no secrets for you)
• Understand the business context behind your actions and take responsibility for results
• Can discuss strategy and recommendations with clients confidently
• Are proactive, enjoy testing new solutions, and continuously developing your skills
• Live in Wrocław or nearby and enjoy working on-site
• Bonus points if you also have experience with other paid media channels

What we offer:

• High-quality work: large scope of responsibility and limited amount of projects
• Trust, clear goals, autonomy, and real influence over projects
• Space to implement your own ideas (both within client projects and in shaping our paid offering)
• A diverse portfolio of projects and collaboration with top brands across industries
• A growth-oriented role with the perspective of taking leadership over the Performance area in the future
• Access to proprietary tools and internal expertise across Technical, SEO, AI, Content, and Analytics
• A culture built on partnership, respect, and trust
• A spacious, pet-friendly office in the center of Wrocław (we work fully on-site)
• Compensation aligned with your experience and skills: 8 000 – 11 000 PLN net (B2B) or 6 500 – 9 000 PLN gross (employment contract)

Recruitment Process:

• Remote HR interview
• Recruitment task
• Meeting with the team
• Decision and feedback

If you’re looking for a place where your decisions and experience create real impact – let’s talk. Send us your CV and share the results of your previous work. The rest we’ll discuss in person 🙂