Digital Marketing Specialist (Junior / Regular)

MindPal Sp. z o.o.; Gliwice; On-site; PLN 66,960 - 94,860; Full time

Benefits offered by this job

Sport package

Private health care

Bonuses

English classes

Job summary

A leading digital marketing firm in Gliwice is looking for a Digital Marketing Specialist. Your role will involve managing social media, optimizing paid campaigns, and supporting lead generation efforts. Candidates should have initial experience in digital marketing, be data-oriented, and have good English communication skills. The role offers a hybrid work model and benefits like a sport package and private health care.

Qualifications

• Initial hands-on experience in digital marketing or related initiatives.
• Strong interest in paid advertising and lead generation.
• Ability to work with data and optimization.

Responsibilities

• Manage social media presence across selected channels.
• Plan and optimize paid campaigns based on business needs.
• Support lead generation activities.

Skills

Experience in digital marketing

Interest in performance marketing

Analytical mindset

Good English skills

Comfortable using digital tools

Tools

Meta Ads

Google Ads

LinkedIn Ads

Google Analytics

Job description

Digital Marketing Specialist (Junior / Regular)

Gliwice | Hybrid / On-site preferred

Salary: 6000 - 8500 PLN/month gross (contract od mandate)

Key Responsibilities

• Managing and growing our social media presence across selected channels
• Planning, launching, and optimizing paid campaigns (Meta / Google / LinkedIn depending on business needs)
• Supporting lead generation activities that help feed our sales pipeline
• Creating and optimizing marketing content from both visibility and conversion perspective
• Collaborating with the team on campaign strategy, messaging, and content direction
• Monitoring website and campaign performance using analytics tools
• Analyzing results and proposing improvements based on data and performance metrics
• Supporting product and service promotion through digital marketing initiatives
• Using AI tools to support content creation, campaign planning, research, and optimization
• Working closely with the team to define KPIs and measure marketing effectiveness

Requirements

• At least initial hands-on experience in digital marketing (commercial, freelance, internship, side projects or own initiatives)
• Strong interest in performance marketing, paid advertising, social media, and lead generation
• Analytical mindset and willingness to work with data, results, and optimization
• Basic understanding of how paid campaigns, funnels, and digital marketing channels work
• Ability to combine creative thinking with business and performance goals
• Comfortable using digital tools and open to working with AI-powered marketing solutions
• Good English skills (spoken and written)
• Organized, proactive, and results-oriented approach

Nice to Have

• Experience with Meta Ads, Google Ads, LinkedIn Ads, or similar platforms
• Basic knowledge of SEO
• Familiarity with Google Analytics / GA4, Search Console, Meta Business Suite, LinkedIn analytics, or similar tools
• Understanding of lead generation funnels, conversion tracking, and campaign performance metrics
• Experience using AI tools for content, campaign support, research, or optimization
• Interest in B2B, SaaS, AI, or tech marketing

What We Offer

• Real impact on marketing activities and campaign direction
• Opportunity to work on marketing that directly supports sales and product growth
• Hands-on experience across social media, paid campaigns, lead generation, and AI tools
• Space to experiment, test ideas, and grow fast
• A supportive, professional environment focused on growth, ownership, and results
• Benefits: sport package, private health care, bonuses, English classes