Paid Social Specialist (Meta, Linkedin Ads & more)

Insightland; Wrocław; Hybrid; PLN 73,000 - 123,000; Full time

Benefits offered by this job

Pet-friendly office

Autonomy

Growth opportunities

Job summary

Insightland in Wrocław is seeking a Paid Social Specialist to scale ecommerce sales through Meta Ads and LinkedIn Ads. You will plan, run, and optimize campaigns, test formats, and translate data into actionable client recommendations.

The role emphasizes autonomy, experimentation, and cross-team collaboration, with on-site work at our central office. We offer a spacious, pet-friendly office, clear goals, growth opportunities, and a path toward leadership in Performance.

Qualifications

• At least 2 years of experience managing Meta Ads and LinkedIn Ads campaigns.
• Experience running e-commerce and sales-driven campaigns.
• Understanding creative testing, funnel structure, and audience strategy in paid social.
• Ability to analyze data and turn insights into clear recommendations.
• Thoughtful about advertising within the whole customer journey.
• Able to discuss results and recommendations with clients.
• Proactive and willing to test new approaches and channels.

Responsibilities

• Build paid social strategies tailored to clients’ business models.
• Plan, run, and optimize campaigns in Meta Ads (Facebook, Instagram) and LinkedIn Ads.
• Test new ad formats, audience segments, and creative concepts.
• Optimize campaign structures for ROAS, CPA, and overall sales performance.
• Analyze campaign results and translate data into actionable recommendations.
• Report results and discuss performance with clients.
• Collaborate with SEO, Content, R&D, and Analytics teams on cross-channel initiatives.
• Develop paid social competencies within Insightland’s service offering.

Tools

Meta Ads

LinkedIn Ads

Job description

Hi! We’re Insightland . For years, we’ve been building SEO and AI Search strategies for brands such as Medicine, Tatuum, Nice to Fit You, Bytom, and Mobile Vikings.

We create tailor-made, data-driven campaigns based on testing and real business impact. For our clients, we are not just a service provider – we are a partner and trusted advisor.

Who we’re looking for:

We’re looking for someone who specializes in paid social advertising and knows how to leverage platforms like Meta Ads to scale sales and build effective marketing funnels.

Our Paid Social Specialist understands that successful social ad campaigns are not just about campaign settings. They’re about creativity, testing, and understanding user behavior.

This role is for someone who values autonomy, enjoys experimenting, and wants to have a real impact on the development of paid social services in our company.

What you’ll be doing

• Building paid social strategies tailored to clients’ business models
• Planning, running, and optimizing campaigns in Meta Ads (Facebook, Instagram) and LinkedIn Ads
• Testing new ad formats, audience segments, and creative concepts
• Optimizing campaign structures for ROAS, CPA, and overall sales performance
• Analyzing campaign results and translating data into actionable recommendations
• Reporting results and discussing performance with clients
• Collaborating with SEO, Content, R&D, and Analytics teams on cross-channel initiatives
• Developing paid social competencies within Insightland’s service offering

You’ll thrive in this role if you:

• Have at least 2 years of experience managing Meta Ads and LinkedIn Ads campaigns
• Have experience running e-commerce and sales-driven campaigns
• Understand the importance of creative testing, funnel structure, and audience strategy in paid social
• Are comfortable analyzing data and turning insights into clear recommendations
• Think about advertising in the context of the entire customer journey
• Can confidently discuss results and recommendations with clients
• Are proactive and enjoy testing new approaches and channels
• Live in Wrocław or nearby and enjoy working on-site
• Bonus points if you also know other paid social platforms, such as TikTok Ads, Pinterest Ads, Bing Ads, or Google Ads

What we offer:

• High-quality work: large scope of responsibility and limited amount of projects
• Trust, clear goals, autonomy, and real influence over projects
• Space to implement your own ideas (both within client projects and in shaping our paid offering)
• A diverse portfolio of projects and collaboration with top brands across industries
• A growth-oriented role with the perspective of taking leadership over the Performance area in the future
• Access to proprietary tools and internal expertise across Technical, SEO, AI, Content, and Analytics
• A culture built on partnership, respect, and trust
• A spacious, pet-friendly office in the center of Wrocław (we work fully on-site)
• Compensation aligned with your experience and skills: 8 000 – 11 000 PLN net (B2B) or 6 500 – 9 000 PLN gross (employment contract)

Recruitment Process:

• Remote HR interview
• Recruitment task
• Meeting with the team
• Decision and feedback