Performance Marketing Specialist

Insightland; Wrocław; On-site; PLN 66,960 - 89,280; Full time

Benefits offered by this job

Pet-friendly office

Access to custom-built tools

Knowledge sharing with experts

Job summary

A marketing and SEO agency is seeking a skilled Paid Media Specialist to enhance their services in Wrocław. The role involves developing strategies for Google Ads and Meta Ads, analyzing data for actionable insights, and collaborating with clients on results-driven solutions. Candidates should possess a minimum of 3 years experience in managing campaigns, demonstrate strong analytical skills, and have excellent client communication abilities. A competitive salary in line with experience is offered, along with a partnership-focused work culture.

Qualifications

• Minimum 3 years of hands-on experience in Google Ads and Meta Ads.
• Ability to analyze performance and translate data into clear recommendations.
• Strong communication skills to effectively engage with clients.

Responsibilities

• Plan, run, and optimize Google Ads and Meta Ads campaigns.
• Build paid media strategies tailored to client needs.
• Report results and discuss outcomes with clients.

Skills

Google Ads expertise

Meta Ads expertise

Google Analytics knowledge

Data-driven decision making

Client relationship management

Experience with additional channels

Job description

At Insightland , we’ve been building SEO and AI Search strategies for years for brands such as Medicine, Tatuum, Nice to Fit You, and Venicci . We focus on long‑term, partner‑level client relationships and on having a real, measurable impact on their businesses.

Right now, we’re expanding our paid media offering and looking for someone who thinks in business terms and knows how to turn data into clear decisions – what to scale, what to connect with other activities, and what to pause or drop to hit defined goals.

Sounds like your kind of challenge? Read on.

What will you do:

• Planning, running, and optimizing Google Ads and Meta Ads campaigns,
• Building paid media strategies tailored to each client’s business model (industry, scale, goals),
• Analyzing performance and translating data into specific recommendations: what to do next, what to combine with other channels, and what to step away from,
• Reporting results and discussing outcomes, priorities, and direction with clients,
• Collaborating with SEO, GEO, and Web Analytics teams on cross‑channel initiatives,
• Co‑creating and developing our growing paid media service offering.

Who we’re looking for

• Someone with strong, hands‑on experience in Google Ads and Meta Ads (minimum 3 years running different campaign types),
• A person who takes ownership of results, talks about their work through outcomes and decisions, and is accountable for performance,
• Someone with excellent knowledge of Google Analytics, who thinks logically, understands business perspective and can draw meaningful conclusions from data,
• A professional who can and wants to talk to clients at the recommendation and decision‑making level, building long‑term, partner‑based relationships,
• Experience with additional paid channels (TikTok, Pinterest, YouTube, LinkedIn Ads) is a strong plus.

What we offer:

• Quality‑driven work: fewer projects with broader responsibility,
• Real impact and decision‑making power: you lead your own projects and have space to implement your ideas within both projects and our paid media offering,
• Clients who listen and treat data as a strategic asset,
• Knowledge sharing with experts in SEO, AI, content, and analytics,
• Access to custom‑build tools and the opportunity to co‑develop new ones,
• A comfortable, pet‑friendly office in the center of Wrocław (with a terrace and great coffee),
• A culture built on partnership, respect, and trust,
• Salary aligned with your experience and skills: 7 500 – 9 500 PLN net on invoice (B2B) or 6 000 – 8 000 PLN gross (employment contract).

Recruitment Process:

• Remote HR interview
• Recruitment task
• Meeting with the team
• Decision and feedback

If you’re looking for a place where your experience and decisions truly matter – get in touch!