Performance Marketing Specialist

Hexecapital; Wrocław; Hybrid; PLN 67,000 - 106,000; Full time

Benefits offered by this job

Pet-friendly office

Center of Wrocław

Competitive salary (net/B2B or gross)

Job summary

Insightland is expanding its paid media offering and seeks a data-driven specialist who can translate performance data into clear decisions. You will own planning, execution, and optimization of Google Ads and Meta Ads campaigns for diverse clients.

You’ll collaborate across SEO, GEO, and analytics teams to drive cross-channel results and scale our paid media service. You’ll work onsite in Wrocław with a focus on outcomes, client communication, and long-term partnerships, leveraging GA Analytics

Qualifications

• 3+ years hands-on experience running Google/Meta Ads campaigns across multiple formats.
• Strong ability to translate data into actionable recommendations and decisions.
• Proven ability to talk to clients at the recommendation/decision level and build long-term relationships.

Responsibilities

• Plan, run, and optimize Google Ads and Meta Ads campaigns.
• Build paid media strategies tailored to each client’s business model.
• Analyze performance and translate data into concrete recommendations.
• Report results and discuss outcomes, priorities, and direction with clients.
• Collaborate with SEO, GEO, and Web Analytics teams on cross-channel initiatives.
• Co-create and develop our growing paid media service offering.

Skills

Google Ads

Meta Ads

Google Analytics

Client-facing communication

Tools

Google Ads

Meta Ads

GA4

Job description

At Insightland, we’ve been building SEO and AI Search strategies for years for brands such as Medicine, Tatuum, Nice to Fit You, and Venicci. We focus on long-term, partner-level client relationships and on having a real, measurable impact on their businesses.

Right now, we’re expanding our paid media offering and looking for someone who thinks in business terms and knows how to turn data into clear decisions – what to scale, what to connect with other activities, and what to pause or drop to hit defined goals.

Sounds like your kind of challenge? Read on!

Your responsibilities

• planning, running, and optimizing Google Ads and Meta Ads campaigns,
• building paid media strategies tailored to each client’s business model (industry, scale, goals),
• analyzing performance and translating data into specific recommendations: what to do next, what to combine with other channels, and what to step away from,
• reporting results and discussing outcomes, priorities, and direction with clients,
• collaborating with SEO, GEO, and Web Analytics teams on cross-channel initiatives,
• co-creating and developing our growing paid media service offering.

Who we’re looking for

• someone with strong, hands-on experience in Google Ads and Meta Ads (minimum 3 years running different campaign types),
• a person who takes ownership of results, talks about their work through outcomes and decisions, and is accountable for performance,
• someone with excellent knowledge of Google Analytics, who thinks logically, understands business perspective and can draw meaningful conclusions from data,
• a professional who can and wants to talk to clients at the recommendation and decision-making level, building long-term, partner-based relationships,
• experience with additional paid channels (TikTok, Pinterest, YouTube, LinkedIn Ads) is a strong plus.

What we offer

• quality-driven work: fewer projects with broader responsibility,
• real impact and decision-making power: you lead your own projects and have space to implement your ideas within both projects and our paid media offering,
• clients who listen and treat data as a strategic asset,
• knowledge sharing with experts in SEO, AI, content, and analytics,
• access to custom-build tools and the opportunity to co-develop new ones,
• a comfortable, pet-friendly office in the center of Wrocław (with a terrace and great coffee),
• a culture built on partnership, respect, and trust,
• salary aligned with your experience and skills: 7 500 – 9 500 net/ B2B or 6 000 – 8 000 gross employment contract.

Recruitment process

• remote HR interview
• recruitment task
• meeting with the team
• decision and feedback

PS. We work onsite in Wrocław. Before you apply, make sure it’s convenient for you.