Marketing Automation Specialist (DE)

Kinguin; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Monthly bonus

Seniority bonuses

Private Medical Healthcare (Enel-med)

Life Insurance (PZU)

Online Benefit Platform

Mental Health Platform (Nilo)

Sports Card (Multisport)

Two 50% discount codes

Job summary

Kinguin is seeking a result-driven marketer to own the direct marketing campaigns for the German market. You will optimise campaigns across email, web push and on-site channels, analyse performance, and run A/B tests to boost engagement and conversions.

Collaborating with other marketing teams, you will manage product feed data and drive subscriber growth while implementing AI solutions to speed up time-to-market. This is a remote role with flexible hours.

Qualifications

• Native-level German and strong English communication.
• Experience in CRM, marketing automation or a similar role.
• Skilled in campaign optimisation, A/B testing and performance analysis.

Responsibilities

• Own end-to-end execution and optimisation of direct marketing campaigns on the German market.
• Analyse campaign performance and run A/B tests to improve engagement and conversion.
• Collaborate with cross-functional marketing teams on targeting and cross-channel campaigns.
• Conduct competitive analysis and identify opportunities to improve campaign performance.
• Manage product feed data for product-based campaigns and recommendations.
• Drive email and web push subscriber growth to maximise channel potential.
• Implement AI solutions to increase efficiency and accelerate time-to-market.

Skills

German

English

CRM

Marketing Automation

Digital Marketing

A/B Testing

Campaign Optimisation

Analytics & KPIs

AI Tools

Tools

CRM Software

Automation Platforms

Job description

Kinguin, founded in 2013, has quickly grown to become a major player in the digital entertainment marketplace with 20 million users worldwide. We offer a wide range of digital products, including video games and computer software, and have been a pioneer in supporting the esports industry through sponsorships of tournaments, events, and organisations. At Kinguin, we are committed to innovation and pushing the boundaries of what's possible in gaming. Our team is made up of people from diverse backgrounds and skill sets, all united by their love of gaming and desire to create the best possible platform for our customers.

If you value having Passion, Care & Impact in your daily work, you will fit great in our team! You can read more about our values and work here .

Let's shape the future together and make gaming accessible and inclusive for everyone!

What daily challenges are waiting for you?

Own the end-to-end execution and optimisation of direct marketing campaigns on the German market (channels: email, web push & popup).

Analyse campaign performance and run A/B tests to improve engagement and conversion.

Collaborate with other marketing teams on targeting and cross-channel campaigns.

Conduct competitive analysis and identify opportunities to improve campaign performance.

Manage product feed data required for product-based campaigns (product recommendations).

Drive email and web push active subscriber growth to boost the potential of these channels.

Implement AI solutions to increase team efficiency and accelerate the time-to-market for marketing campaign.

What you need to be successful in this role?

Native-level German and strong English communication skills.

Experience in CRM, marketing automation, digital marketing, or a similar role.

Experience with campaign optimisation, A/B testing, and performance analysis.

Strong understanding of KPIs such as CTR, CR, AOV, bounce rate, revenue, and unsubscribe rate.

A data-driven, proactive approach and ability to work independently.

Experience with AI tools and solutions.

What we offer?

• Remote work within flexible hours.
• Monthly bonus opportunities tied to marketplace results.
• Seniority bonuses
• Access to:
  • Private Medical Healthcare ( Enel-med ).
  • Life Insurance ( PZU ) - possibility to take part in a group insurance.
  • Online Benefit Platform (120 points = 120 pln on MyBenefit).
  • Mental Health Platform ( Nilo ).
  • Sports Card ( Multisport ).
  • Two 50% discount codes for our marketplace

Recruitment process

• People interview (45-60 minutes)
• Interview with the Hiring Manager (30-60 minutes)