Senior Mobile UA Manager — End-to-End Growth & ROI

On The Spot Development; Polska; Hybrid; PLN 240,000 - 360,000; Full time

Job summary

On The Spot Development is building a dedicated R&D team for a mobile-first web product platform. We seek a Senior UA Manager to own user acquisition, strategy, and end-to-end paid campaigns across Google, Apple, Meta, and TikTok.

You will optimize the funnel from landing pages to checkout while partnering with product and development teams. You will lead UA end-to-end as a one-person function, define metrics, and report results to leadership.

Qualifications

• 5+ years in mobile app UA or performance marketing.
• Hands-on experience driving paid traffic into web funnels and optimizing the funnel.
• Senior level with Google Ads (App campaigns) and Apple Search Ads.
• Strong experience with Meta and TikTok ads.
• Deep knowledge of ATT, SKAdNetwork, Google Play policies and store optimization basics.
• Experience with an MMP and cohort analysis (retention, LTV, ROAS).
• Has built a UA strategy, benchmarks and KPIs and can defend them to a CEO.
• Self-driven and comfortable working as a one-person function.
• Excellent spoken and written English.

Responsibilities

• Build the UA strategy: channel mix, budgets, benchmarks and KPIs.
• Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads.
• Run and scale Meta and TikTok, and test other social and paid channels.
• Own measurement: MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV.
• Drive creative testing and work with design on ad creatives and store assets.
• Report weekly on spend, installs, CPI, CPA, retention, ROAS and payback, and advise leadership on next steps.

Skills

Mobile UA

Performance marketing

Google Ads

Apple Search Ads

Meta Ads

TikTok Ads

MMP

Cohort analysis

Retention

LTV

ROAS

KPIs

Funnel optimization

ATT

SKAdNetwork

iOS best practices

Store optimization

ASO

English proficiency

Tools

N/A

Job description

On The Spot Development is building a dedicated R&D team for a mobile-first web product platform. We seek a Senior UA Manager to own user acquisition, strategy, and end-to-end paid campaigns across Google, Apple, Meta, and TikTok.

You will optimize the funnel from landing pages to checkout while partnering with product and development teams. You will lead UA end-to-end as a one-person function, define metrics, and report results to leadership.