Senior UA Manager (Web Apps & Funnels)

On The Spot Development; Polska; Hybrid; PLN 240,000 - 360,000; Full time

Job summary

On The Spot Development is building a dedicated R&D team for a mobile-first web product platform. We seek a Senior UA Manager to own user acquisition, strategy, and end-to-end paid campaigns across Google, Apple, Meta, and TikTok.

You will optimize the funnel from landing pages to checkout while partnering with product and development teams. You will lead UA end-to-end as a one-person function, define metrics, and report results to leadership.

Qualifications

• 5+ years in mobile app UA or performance marketing.
• Hands-on experience driving paid traffic into web funnels and optimizing the funnel.
• Senior level with Google Ads (App campaigns) and Apple Search Ads.
• Strong experience with Meta and TikTok ads.
• Deep knowledge of ATT, SKAdNetwork, Google Play policies and store optimization basics.
• Experience with an MMP and cohort analysis (retention, LTV, ROAS).
• Has built a UA strategy, benchmarks and KPIs and can defend them to a CEO.
• Self-driven and comfortable working as a one-person function.
• Excellent spoken and written English.

Responsibilities

• Build the UA strategy: channel mix, budgets, benchmarks and KPIs.
• Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads.
• Run and scale Meta and TikTok, and test other social and paid channels.
• Own measurement: MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV.
• Drive creative testing and work with design on ad creatives and store assets.
• Report weekly on spend, installs, CPI, CPA, retention, ROAS and payback, and advise leadership on next steps.

Skills

Mobile UA

Performance marketing

Google Ads

Apple Search Ads

Meta Ads

TikTok Ads

MMP

Cohort analysis

Retention

LTV

ROAS

KPIs

Funnel optimization

ATT

SKAdNetwork

iOS best practices

Store optimization

ASO

English proficiency

Tools

N/A

Job description

We bring startups and disruptive tech companies to the local market, offering engineers the opportunity to work on innovative, high-impact products. Join us and become a member of their R&D team while we take care of employment, HR support, a benefits package, and an enjoyable work environment.

We’re building the RnD team for App Central . They are a publishing platform for mobile applications and AI products.

The platform partners with third-party developers to scale mobile apps, taking full ownership of media buying, creative production and monetization, while also building and operating their own AI products.

About the role

This is a position for a Senior UA Manager. You'll take full ownership of user acquisition for our mobile-first web products.

You’ll be responsible for building the UA strategy, managing acquisition channels, and working closely with product and development teams to continuously improve the web funnel — from landing pages and quizzes to onboarding, checkout and paywalls.

You'll run UA at Old School as a solo function, owning paid acquisition end to end: setting the strategy, running campaigns and reporting results. You'll work directly with the company lead and should come in with a plan and clear recommendations. Our products are mobile-first web apps, and users reach them through web funnels.

Responsibilities

• Build the UA strategy: channel mix, budgets, benchmarks and KPIs.
• Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads.
• Run and scale Meta and TikTok, and test other social and paid channels.
• Own measurement: MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV.
• Drive creative testing and work with design on ad creatives and store assets.
• Report weekly on spend, installs, CPI, CPA, retention, ROAS and payback, and advise leadership on next steps.

Requirements

• 5+ years in mobile app UA or performance marketing.
• Must: hands-on experience running paid traffic into web funnels and optimizing the funnel itself.
• Senior, hands-on experience with Google Ads (App campaigns) and Apple Search Ads.
• Strong experience with Meta and TikTok, and familiarity with other social channels.
• Deep knowledge of iOS and Android best practices: ATT, SKAdNetwork, Google Play policies and
• store optimization basics.
• Experience with an MMP and cohort analysis (retention, LTV, ROAS curves).
• Has built a UA strategy, benchmarks and KPIs themselves and can defend them to a CEO.
• Self-driven and comfortable working as a one-person function.
• Clear spoken English and excellent written English.

Nice to have

• Subscription or in-app purchase apps.
• Scaling apps across multiple countries.
• ASO.

At On The Spot, we’re creating a workplace people would want to stay in:

supportive, well-organized, and fair in terms of conditions and benefits.

We’ll share more about our benefit package during the interviews. In the meantime, you can always check our Glassdoor reviews .

Position is open to candidates in Poland. You need to have a residence permit or another valid document allowing work in Poland. Thank you!