Senior Mobile UA Manager — End-to-End Growth

On The Spot Development; Polska; Hybrid; PLN 180.000 - 260.000; Vollzeit

Benefits dieser Stelle

Benefits package

HR support

Enjoyable work environment

Zusammenfassung

On The Spot Development is assembling an R&D team to drive a publishing platform for mobile apps and AI products. The Senior UA Manager will own user acquisition for our mobile-first web products, building strategy, allocating budgets, and collaborating with product and development teams to optimize the web funnel from landing pages to payment.

You’ll run UA end-to-end, setting strategy, launching campaigns, and reporting results in coordination with the company lead.

Qualifikationen

• 5+ years in mobile app UA or performance marketing.
• Strong track record growing native iOS and Android apps with paid media.
• Senior, hands-on experience with Google Ads App campaigns.
• Strong experience with Meta and TikTok advertising.
• Deep knowledge of ATT, SKAdNetwork, Google Play policies and store optimization basics.
• Experience with an MMP and cohort analysis (retention, LTV, ROAS).
• Has built a UA strategy, benchmarks and KPIs themselves and can defend them to a CEO.
• Self-driven and comfortable working as a one-person function.
• Clear spoken English and excellent written English.

Aufgaben

• Build the UA strategy: channel mix, budgets, benchmarks and KPIs.
• Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads.
• Run and scale Meta and TikTok, and test other social and paid channels.
• Own measurement: MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV.
• Drive creative testing and work with design on ad creatives and store assets.
• Report weekly on spend, installs, CPI, CPA, retention, ROAS and payback, and advise leadership on next steps.

Kenntnisse

Mobile app UA

Performance marketing

Google Ads App campaigns

Apple Search Ads

Meta Ads

TikTok Ads

MMP & cohort analysis

One-person function

Jobbeschreibung

On The Spot Development is assembling an R&D team to drive a publishing platform for mobile apps and AI products. The Senior UA Manager will own user acquisition for our mobile-first web products, building strategy, allocating budgets, and collaborating with product and development teams to optimize the web funnel from landing pages to payment.

You’ll run UA end-to-end, setting strategy, launching campaigns, and reporting results in coordination with the company lead.