Senior Mobile UA Creative Strategist — Trendsetting Ads

UserWise; Poland; On-site; PLN 242,000 - 353,000; Full time

Benefits offered by this job

Market competitive, tax-free USD Salar

Paid Time Off

Performance Bonus

Annual Performance Reviews

Job summary

UserWise is seeking a sharp UA Creative Strategist to shape our mobile game ads. You’ll stay ahead of market trends, spot opportunities, and turn insights into strong production briefs.

This role sits at the crossroads of creative, user acquisition, games and data, collaborating with editors, artists, AI teams and production partners. Expect to build a weekly creative roadmap, push for new formats, lead external partners, and turn ideas into testable campaigns.

Qualifications

• Around 3 to 5 years of relevant experience in mobile games, mobile apps, performance creative, creative strategy or related field.
• Strong understanding of mobile game UA creative and performance advertising.
• Exceptional instinct for short-form video, including hooks, pacing, storytelling, visual communication and attention.
• Strong analytical thinking with ability to interpret creative performance data.
• Ability to turn insights into clear creative hypotheses and actionable briefs.

Responsibilities

• Own Our UA Creative Direction by developing new video ad concepts, hooks, formats and a weekly road map.
• Hunt for trends by researching across TikTok, Meta, YouTube, AppLovin, Google, Unity, Mintegral and emerging channels.
• Turn insights into production-ready briefs, scripts, storyboards and references.
• Explain not just what to make, but the hypothesis behind the idea and what we are trying to learn.
• Provide strong creative direction and feedback to editors, motion designers, game capture teams and external agencies.
• Build a modern creative testing machine with CTR, IPM, CVR signals and rapid iteration.
• Direct external production and manage agencies and creators when appropriate.

Skills

Experience in mobile games/creative

Mobile game UA/advertising

Short-form video instinct

Analytical thinking

Explain why ad works

Turn insights into briefs

Curiosity about games and internet

AI tools familiarity

Communication skills

High initiative

Challenging assumptions

Tools

CapCut

Premiere

After Effects

Job description

UserWise is seeking a sharp UA Creative Strategist to shape our mobile game ads. You’ll stay ahead of market trends, spot opportunities, and turn insights into strong production briefs.

This role sits at the crossroads of creative, user acquisition, games and data, collaborating with editors, artists, AI teams and production partners. Expect to build a weekly creative roadmap, push for new formats, lead external partners, and turn ideas into testable campaigns.