Senior UA Manager (Mobile Apps)

On The Spot Development; Polska; Hybrid; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Benefits package

HR support

Enjoyable work environment

Job summary

On The Spot Development is assembling an R&D team to drive a publishing platform for mobile apps and AI products. The Senior UA Manager will own user acquisition for our mobile-first web products, building strategy, allocating budgets, and collaborating with product and development teams to optimize the web funnel from landing pages to payment.

You’ll run UA end-to-end, setting strategy, launching campaigns, and reporting results in coordination with the company lead.

Qualifications

• 5+ years in mobile app UA or performance marketing.
• Strong track record growing native iOS and Android apps with paid media.
• Senior, hands-on experience with Google Ads App campaigns.
• Strong experience with Meta and TikTok advertising.
• Deep knowledge of ATT, SKAdNetwork, Google Play policies and store optimization basics.
• Experience with an MMP and cohort analysis (retention, LTV, ROAS).
• Has built a UA strategy, benchmarks and KPIs themselves and can defend them to a CEO.
• Self-driven and comfortable working as a one-person function.
• Clear spoken English and excellent written English.

Responsibilities

• Build the UA strategy: channel mix, budgets, benchmarks and KPIs.
• Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads.
• Run and scale Meta and TikTok, and test other social and paid channels.
• Own measurement: MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV.
• Drive creative testing and work with design on ad creatives and store assets.
• Report weekly on spend, installs, CPI, CPA, retention, ROAS and payback, and advise leadership on next steps.

Skills

Mobile app UA

Performance marketing

Google Ads App campaigns

Apple Search Ads

Meta Ads

TikTok Ads

MMP & cohort analysis

One-person function

Job description

We bring startups and disruptive tech companies to the local market, offering engineers the opportunity to work on innovative, high-impact products. Join us and become a member of their R&D team while we take care of employment, HR support, a benefits package, and an enjoyable work environment.

We’re building the RnD team for App Central . They are a publishing platform for mobile applications and AI products.

The platform partners with third-party developers to scale mobile apps, taking full ownership of media buying, creative production and monetization, while also building and operating their own AI products.

About the role

This is a position for a Senior UA Manager. You'll take full ownership of user acquisition for our mobile-first web products.

You’ll be responsible for building the UA strategy, managing acquisition channels, and working closely with product and development teams to continuously improve the web funnel — from landing pages and quizzes to onboarding, checkout and paywalls.

You'll run UA at Playground as a solo function, owning paid acquisition end to end: setting the strategy, running campaigns and reporting results. You'll work directly with the company lead and should come in with a plan and clear recommendations. We build native mobile apps for iOS and Android.

Responsibilities

• Build the UA strategy: channel mix, budgets, benchmarks and KPIs.
• Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads.
• Run and scale Meta and TikTok, and test other social and paid channels.
• Own measurement: MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV.
• Drive creative testing and work with design on ad creatives and store assets.
• Report weekly on spend, installs, CPI, CPA, retention, ROAS and payback, and advise leadership on next steps.

Requirements

• 5+ years in mobile app UA or performance marketing.
• Must: a strong track record growing native iOS and Android apps with paid media.
• Senior, hands-on experience with Google Ads (App campaigns) and Apple Search Ads.
• Strong experience with Meta and TikTok, and familiarity with other social channels.
• Deep knowledge of iOS and Android best practices: ATT, SKAdNetwork, Google Play policies and
• store optimization basics.
• Experience with an MMP and cohort analysis (retention, LTV, ROAS curves).
• Has built a UA strategy, benchmarks and KPIs themselves and can defend them to a CEO.
• Self-driven and comfortable working as a one-person function.
• Clear spoken English and excellent written English.

Nice to have

• Subscription or in-app purchase apps.
• Scaling apps across multiple countries.
• ASO.

At On The Spot, we’re creating a workplace people would want to stay in:

supportive, well-organized, and fair in terms of conditions and benefits.

We’ll share more about our benefit package during the interviews. In the meantime, you can always check our Glassdoor reviews .

Position is open to candidates in Poland. You need to have a residence permit or another valid document allowing work in Poland. Thank you!