Senior User Acquisition Growth Lead (Remote)

Groupe Kardol; Polska; On-site; PLN 240,000 - 360,000; Full time

Job summary

Fabulous is seeking a Senior User Acquisition Manager to own growth across core products. You will define UA strategy, drive profitable growth, and shape the product experience through close collaboration with Product, Data, and Engineering teams.

You will lead web and web-to-app acquisition, optimize funnels, onboarding, and monetization, and connect performance marketing with product thinking to unlock new growth opportunities.

Qualifications

• 5+ years in user acquisition / growth for subscription-based apps or high-scale ecommerce
• Proven experience owning performance for a product or business line
• Strong understanding of web and web-to-app funnels and conversions
• Experience with cross-functional product and engineering influence
• Expertise across Meta, Google and at least one additional paid channel
• Analytical mindset with hands-on BI tool experience (Amplitude/Looker)
• Ability to translate data into strategy and growth levers
• Experience with tracking/attribution systems (CAPI, event pipelines)
• Strong ownership mentality and proactive problem solving
• Comfort with fast-paced experimentation

Responsibilities

• Own UA performance end-to-end for assigned products, including strategy, execution, and scaling across web and web-to-app funnels
• Drive profitable growth, optimizing toward long-term metrics (LTV, ROAS)
• Partner with Product Growth & Creative to identify and prioritize growth opportunities across onboarding, creatives, pricing, and user experience
• Design and execute testing strategies across channels, creatives, funnels, and pricing models
• Scale and optimize key channels (Meta, Google, and emerging platforms) while exploring new channels
• Lead creative strategy in collaboration with in-house teams with high testing velocity and insights
• Improve tracking, attribution, and data quality with Data and Engineering on initiatives like CAPI
• Own and deliver cross-functional projects such as new market launches or funnel iterations
• Continuously identify inefficiencies and turn them into actionable growth initiatives

Skills

User acquisition

Cross-functional collaboration

Channel management

Data analysis

Tracking & attribution

Subscription-based product

Testing strategy

Tools

Amplitude

Looker

Job description

Fabulous is seeking a Senior User Acquisition Manager to own growth across core products. You will define UA strategy, drive profitable growth, and shape the product experience through close collaboration with Product, Data, and Engineering teams.

You will lead web and web-to-app acquisition, optimize funnels, onboarding, and monetization, and connect performance marketing with product thinking to unlock new growth opportunities.