Senior DTC Performance Creative Strategist

KittySpout; Warszawa; Remote; PLN 127,000 - 254,000; Full time

Job summary

KittySpout is seeking a Performance Creative Strategist to own the ideation, scripting, planning, and management of our creative process across Meta. You will focus on VSLs, UGC ads, and high-converting direct response campaigns for Shopify, Amazon, and Chewy.

Ideal candidates have 3+ years in performance creative for DTC brands, experience briefing short and long form VSLs, and a proven ability to deliver volume and quality within tight timeframes.

Qualifications

• 3+ years of experience in performance creative for DTC brands or at a creative agency
• Deep DTC experience with brands and spend levels behind your work
• Experience briefing short and long form VSLs and delivering volume and quality in the same week
• Proven VSL copywriting experience for DR/performance brands
• You run a current AI stack in production and can design AI-driven concepts

Responsibilities

• Develop VSL briefs end-to-end: angle, hook, script, structure
• Design AI-driven concepts and hooks for paid video
• Partner with editors and performance marketers on testing
• Iterate strategy based on creative performance data
• Produce a minimum of 15 ad briefs per week while maintaining volume and quality

Skills

Direct Response

DTC experience

VSL copywriting

AI stack

Performance analytics

English fluency

Tools

Northbeam

Facebook Ads

Excel

Job description

KittySpout is seeking a Performance Creative Strategist to own the ideation, scripting, planning, and management of our creative process across Meta. You will focus on VSLs, UGC ads, and high-converting direct response campaigns for Shopify, Amazon, and Chewy.

Ideal candidates have 3+ years in performance creative for DTC brands, experience briefing short and long form VSLs, and a proven ability to deliver volume and quality within tight timeframes.