VSL Creative Strategist

KittySpout; Polska; Hybrid; PLN 131,000 - 262,000; Full time

Benefits offered by this job

Fully remote

Performance bonus

Competitive pay

Job summary

KittySpout is seeking a Performance Creative Strategist to own the ideation, scripting, planning and management of the entire creative process for Meta VSLs, UGC ads, and high‑converting direct response creatives. Join a fast‑growing DTC brand selling stainless steel cat water fountains, with $2M+ monthly ad spend, and shape campaigns across Shopify, Amazon and Chewy.

We require 3+ years in performance creative, Deep DTC experience, and current AI stack usage; you will produce 15 ad briefs

Qualifications

• Direct Response expertise with 3+ years in DR for performance brands.
• Deep DTC experience with recognizable brands and spend levels.
• Proven VSL copywriting experience for DR campaigns.
• Experience running Meta Ads campaigns at scale across formats.

Responsibilities

• Develop VSL briefs end-to-end: angle, hook, script, structure.
• Design AI-driven concepts and hooks for paid video.
• Partner with editors and performance marketers on testing.
• Iterate strategy based on creative performance data.

Skills

Direct Response

DTC experience

VSL copywriting

Meta Ads

Analytical skills

Tools

Northbeam

Facebook Ads

Job description

KittySpout / DoggySpout is looking for a Performance Creative Strategist to join our team! As our creative strategist, you will be responsible for the ideation, scripting, planning, and managing of the entire creative process with a heavy focus on Meta VSLs, UGC ads, and high-converting direct response ads - short and long form - that scale across our paid channels. We spend $2,000,000+ per month on Meta. We are looking to hire someone with 3+ years of experience. The ideal candidate has deep DTC experience in performance creative, runs a current AI stack in production, has experience briefing short and long form VSLs and delivers volume and quality in the same week, without being chased.

Who are we?

KittySpout is a premium DTC brand selling stainless steel cat water fountains, filters, and accessories. We sell across Shopify, Amazon, and Chewy, and we're one of the fastest-growing brands in the pet space — $22M+ in revenue and targeting $45-50M in 2026. We recently launched DoggySpout, expanding into an entirely new vertical and customer base. We're lean, we move fast, and every person on this team has a massive impact on the business.

What is our culture like & who is a good fit?

Culture-fit is our #1 factor when hiring! We have a genuine will-to-win. No work is beneath us if it moves us towards our goals. We utilize creativity to do more with less - and quickly. We use data to make decisions and live by the following three core values: work smart, overdeliver, speed is king, and better everyday. We love learning - every problem is an opportunity to grow.

If you want a stress-free corporate 9-5 job, this isn't it.

If you want to challenge yourself and shape a fast-growing company, work directly with the founders, and see huge career growth by playing a big role in scaling it to $100m+... If you want to drive results with a group of passionate, smart, hardworking people, work in an environment without politics or corporate chicanery, and play a big part in our growth being hands-on and active, all while having a generous performance bonus structure — then you've come to the right place.

Key Objectives:

• Manage the full creative process (from scripting all the way to final creative) in order to produce high converting creatives on an ongoing basis.
• Drive measurable improvements in core advertising metrics across digital channels with improved creatives.
• Script Direct response creatives
• Use data from creative performance on Meta to dissect, analyze and improve upon our creatives to continuously improve performance across our creatives.
• Work with our marketing team to come up with new creative concepts and ideas.
• Conduct strategic customer and competitor research to better optimize creative efforts
• Provide creative reports on a monthly and quarterly basis
• Decide on the next steps needed to scale Meta Ads further through better creative
• Produce a minimum of 15 ad briefs per week, maintaining volume and quality simultaneously — without being chased.

• Fully remote
• Fluent in English
• Direct Response Expertise: 3+ Years Experience with performance creative for DTC brands or working at a creative agency is a must.
• Strong analytical skills with hands-on experience interpreting performance data from platforms such as Northbeam, Facebook Ads, leveraging spreadsheets and reporting tools to extract insights, inform strategy and communicate campaign ideas and results.
• No issue working overtime or on the weekends if needed. You wouldn't know what to do with your free time if you were working less. You are passionate about your work.
• Excellent cultural fit as per our values above.
• Are excited to play a big role in scaling the company and work closely with the founders.
• Proven VSL copywriting experience on DR / performance brands
• Deep DTC Experience: You can name the brands and the spend levels behind your work — not just categories.
• Meta VSLs: Proven experience with both short and long form Meta VSLs. Long form is the bulk of what we run.
• AI Stack: You run a current AI stack in production — not one you tried once.
• Output: You deliver volume and quality in the same week, without being chased.
• Deep fluency with DTC and modern consumer brands

Examples of What You'll Be Doing:

• Develop VSL briefings end-to-end: angle, hook, script, structure
• Design AI-driven concepts and hooks for paid video
• Partner with editors and performance marketers on testing
• Iterate strategy based on creative performance data

Salary Expectation

USD $3,000 - $6,000 per month base (based on experience and expertise) + percentage of ad spend bonus structure.

We spend $2,000,000+ per month on Meta only.