Performance Creative Strategist: VSL & AI for DTC

KittySpout; Polska; Remote; PLN 127,000 - 254,000; Full time

Benefits offered by this job

Performance bonus

Job summary

KittySpout is a premium DTC brand selling stainless steel cat water fountains, filters, and accessories across Shopify, Amazon, and Chewy. We recently launched DoggySpout to enter a new vertical and customer base, aiming for $45–50M revenue in 2026.

Join a fast-moving, hands-on team where every member has a big impact, with a generous performance bonus structure and direct exposure to founders.

Qualifications

• 3+ years of direct response experience for DTC brands or creative agencies.
• Deep DTC experience with brands and spend levels.
• Proven VSL copywriting experience for DR/performance campaigns (short and long form).
• Experience briefing short and long form VSLs and delivering volume and quality in the same week.

Responsibilities

• Develop VSL briefings end-to-end: angle, hook, script, structure.
• Design AI-driven concepts and hooks for paid video.
• Partner with editors and performance marketers on testing.
• Iterate strategy based on creative performance data.

Skills

Direct response

VSL copywriting

Data analysis

DTC brand experience

Ad performance optimization

AI stack in production

Tools

Northbeam

Facebook Ads

AI tools stack

Job description

KittySpout is a premium DTC brand selling stainless steel cat water fountains, filters, and accessories across Shopify, Amazon, and Chewy. We recently launched DoggySpout to enter a new vertical and customer base, aiming for $45–50M revenue in 2026.

Join a fast-moving, hands-on team where every member has a big impact, with a generous performance bonus structure and direct exposure to founders.