DTC Team Lead

My Amazon Guy; Poland; On-site; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Competitive salary base

Permanent WFH setup

Opportunities for professional development

Job summary

A leading e-commerce firm is seeking a DTC Team Lead to oversee the growth strategy and lead Brand Strategists. This role requires managing client acquisition through digital marketing, ensuring operational excellence, and mentoring the DTC team. The ideal candidate has significant experience in e-commerce and a proven track record in digital marketing strategies. Skills in budget management and data analytics are essential for success. The position is remote with a competitive salary and opportunities for advancement.

Qualifications

• Proven experience as a Brand Director, DTC Team Lead, or similar.
• 3–5+ years of leadership experience managing cross-functional teams.
• Strong executive presence and excellent communication skills.
• Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis.
• 3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists.
• Certifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred.

Responsibilities

• Own and evolve DTC growth strategy across multiple channels.
• Lead and mentor Brand Strategists and channel specialists.
• Monitor performance metrics and drive optimizations.
• Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots.
• Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns.

Skills

Digital marketing expertise

Brand strategy

Leadership

Analytical skills

Budget management

Tools

Shopify

Magento

WooCommerce

CRM systems

Google Ads

Job description

The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy, overseeing Brand Strategists and cross-functional channel specialists to ensure every client’s DTC program is profitable, scalable, and strategically aligned. This leader drives the vision for client acquisition and retention across paid social, search, lifecycle marketing (email/SMS), and CRO, ensuring strategies are not just well-executed but forward-thinking and integrated with Amazon marketplace efforts.

As a player-coach, the DTC Team Lead provides strategic direction, ensures operational excellence, and develops talent within the DTC team. They partner closely with Brand Strategists, Creative Strategists, and executives to align client goals with the company's growth mission. This role balances high-level strategy, leadership, and client-facing influence with the ability to dive deep into data and frameworks when needed.

Key Responsibilities

• Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs.
  
• Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes.
  
• Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps.
  
• Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots.
  
• Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns.
  

Requirements

• Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth.
  
• Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV).
  
• Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO.
  
• Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems.
  
• Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis.
  
• 3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists.
  
• Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
  
• Creative thinker with the ability to balance innovation with performance-driven execution.
  
• Data-driven mindset with sharp analytical and optimization skills.
  
• Exceptional organizational skills with the ability to prioritize across a large client portfolio.
  
• Adaptability to thrive in a fast-paced, constantly evolving DTC environment.
  
• Certifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred.
  
• A dual-monitor setup is required (at least 8GB of RAM)
  
• Must have at least 25 MBPS internet speed
  
• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent WFH setup
  
• Work schedule is in EST (Monday-Friday only)
  
• Opportunities for professional development and career advancement