Senior E-commerce Specialist

Nestlé; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Private medical care

Multisport card

Pension fund

50% lunch discount

Job summary

Nestlé is seeking a Senior E-commerce Specialist to lead and grow the Direct-to-Consumer store. You will plan promotions, manage content and product assortment, and drive acquisition, engagement, and retention in collaboration with Marketing, CRM, Digital, and Supply Chain teams.

You will also develop CRM strategies, analyze data with IQVIA/Nielsen insights, and align local plans with global priorities while ensuring inventory efficiency and profitable growth.

Qualifications

• Strategic thinking and results-oriented approach.
• Collaborates with Marketing, CRM, Digital, and Supply Chain teams.
• Strong Excel and PowerPoint skills.
• 4+ years in DTC store management for premium brands.
• 1+ year in an international environment.

Responsibilities

• Manage and develop the DTC online store for growth.
• Coordinate promotions, content, and product assortment.
• Drive customer acquisition, engagement, and retention.
• Plan CRM strategies focusing on loyalty and lifetime value.
• Collaborate with global and local stakeholders to align goals.
• Forecast sales and support business planning processes.
• Coordinate inventory and stock replenishment.
• Optimize pricing strategies and catalog compliance.
• Monitor e-commerce KPIs and provide actionable insights.

Skills

Strategic thinking

Analytical mindset

Results orientation

Collaboration and influencing

Agility and innovation

Customer-centric mindset

English proficiency (B2+)

Excel & PowerPoint proficiency

DTC store management

International collaboration

Tools

IQVIA

Nielsen

Job description

As a Senior E-commerce Specialist, you will be responsible for managing and developing the Direct-to-Consumer (DTC) online store, ensuring sustainable sales growth, operational excellence, and an outstanding customer experience. This role combines strategic planning with hands-on execution and requires close collaboration with Marketing, CRM, Digital, Supply Chain, Warehouse teams, as well as external agency partners.

You will play a key role in developing and executing e-commerce and trade plans, coordinating promotional activities, managing website content and product assortment, and driving customer acquisition, engagement, and retention initiatives. You will also work closely with local and global stakeholders to ensure alignment between business objectives, brand strategy, and commercial priorities.

Key Responsibilities

• Manage the DTC store, ensuring smooth day-to-day operations and strong business performance.
• Plan and execute promotional and commercial activities to drive traffic, customer engagement, and sales growth.
• Develop and implement CRM strategies focused on customer acquisition, retention, loyalty, and lifetime value.
• Analyze customer behavior and market trends using sell-out data, Google Analytics, IQVIA, and ECI to identify growth opportunities and optimize CRM initiatives.
• Prepare sales forecasts and support business planning processes.
• Plan and execute performance marketing campaigns across Meta, Google Shopping (PLA), and Performance Max channels.
• Collaborate closely with global teams to align local business needs with global strategies, priorities, and best practices.
• Coordinate product ordering and stock replenishment activities to ensure product availability and inventory efficiency.
• Work closely with Marketing and Digital teams to plan and execute initiatives aligned with national communication and campaign strategies.
• Manage website content, ensuring accuracy, consistency, and compliance with brand guidelines.
• Oversee product assortment management, including the development and execution of pricing strategies to maximize sales and profitability.
• Monitor key e-commerce KPIs and provide actionable recommendations to continuously improve business performance and customer experience.

Key Experience and Knowledge

• Strategic thinking and analytical and results-oriented approach
• Collaboration and influencing skills
• Agility and innovation
• Knowledge of IQVIA and Nielsen market data and analytics tools
• Strong channel, customer knowledge and customer-centric mindset
• English proficiency at B2 level or higher
• Advanced skills in Microsoft Excel and Microsoft PowerPoint
• At least 4 years of experience managing a DTC (Direct-to-Consumer) store for premium brands
• At least 1 year of experience working in an international environment, including collaboration with global teams.

What we offer

• Employment under a fixed-term replacement contract.
• Interesting and challenging work in an international company - a branch of worldwide and well recognized FMCG concern.
• Competitive benefits package: private medical care, Multisport card, Pension Fund, 50% discount for lunch in a company canteen.
• Possibility to work in a dynamic team of professionals and leaders.
• Possibility to work with challenging projects and responsible tasks.
• Atmosphere full of respect, professionalism.
• Possibility of development & career advancement.
• Flexible working hours with possibility to work from home.
• Opportunity to participate in Sustainability projects, and join a community focused on creating sustainable solutions.