CRM Manager (iGaming) — Personalization & Retention Lead

Gypsy Collective; Poland; On-site; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Flexible pay options

Holiday bonuses

Career growth

Cafeteria benefits

Team events

Modern equipment

Flexible schedule

Job summary

Gypsy Collective is seeking a CRM Manager with iGaming experience to design personalized communications, analyze retention metrics, and launch engaging campaigns that keep players returning. You will work with VIP, Promo, BI, Product, Content, and Support teams to shape the CRM roadmap and drive performance across channels.

Join a dynamic team that values data-driven decisions, creative copy, and cross-functional collaboration.

Qualifications

• 3+ years as CRM Manager in Gaming.
• Strong understanding of retention metrics and analytics.
• Experience building automated and trigger-based campaign flows.
• Proficiency with email/CRM platforms like Customer.io, Braze, Smartico.
• Copywriting skills (AI-assisted) and basic HTML for emails.
• Experience in Tier 1 markets is a plus.
• English proficiency: Upper-Intermediate or higher.

Responsibilities

• Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday).
• Create monthly promo plan and execute it.
• Create and optimize automated communication flows (triggers, welcome flow, lifecycle logic).
• Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers.

Skills

CRM management

Retention analytics

Personalized communications

Automated campaigns

Copywriting (AI)

HTML for email templates

Platform proficiency

English communication

Tools

Customer.io

Braze

Smartico

Job description

Gypsy Collective is seeking a CRM Manager with iGaming experience to design personalized communications, analyze retention metrics, and launch engaging campaigns that keep players returning. You will work with VIP, Promo, BI, Product, Content, and Support teams to shape the CRM roadmap and drive performance across channels.

Join a dynamic team that values data-driven decisions, creative copy, and cross-functional collaboration.