CRM & Email Marketing Manager

SOFTSWISS; Poland; On-site; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Private health insurance

Paid time off

English lessons (online)

Local language courses

Referral program rewards

Job summary

SOFTSWISS is seeking a Senior CRM & Email Marketing Manager to own and develop B2B CRM and email programs across the customer lifecycle in Poland. You will build scalable campaigns in HubSpot, optimize journeys, and drive lead quality and pipeline contribution.

Working with Product, Growth Marketing, and Sales, you will orchestrate segmentation, lead scoring, ABM initiatives, and deliver personalised experiences across markets while ensuring GDPR compliance.

Qualifications

• 5+ years in CRM, email, lifecycle marketing or automation, preferably B2B.
• Strong hands-on HubSpot Marketing Hub experience, Enterprise level preferred.
• Experience with automated workflows, lifecycle journeys, segmentation, and lead scoring.
• Understanding of Lead, MQL, SAL, nurture, attribution and Marketing-to-Sales processes.
• Knowledge of GDPR and CRM data quality.

Responsibilities

• Own and develop the CRM and email marketing strategy across the B2B customer lifecycle.
• Plan, build, and optimise email campaigns and automated lifecycle journeys in HubSpot.
• Develop audience segmentation, personalisation, and lead scoring for conversions.
• Launch targeted and ABM campaigns across products, markets, and audiences.
• Manage HubSpot Marketing Hub, workflows, CRM integrations, and data quality.
• Own email deliverability, database hygiene, and GDPR compliance.
• Track performance, run A/B tests, and optimise engagement and pipeline.

Skills

HubSpot

CRM

Email marketing

Lifecycle marketing

Lead scoring

ABM campaigns

Data quality

GDPR compliance

A/B testing

Multilingual campaigns

HTML/CSS basics

Tools

HubSpot Marketing Hub

Job description

SOFTSWISS is looking for a Senior CRM & Email Marketing Manager to own and develop B2B CRM and email marketing across the customer lifecycle.

You'll build and optimise CRM communications in HubSpot, develop automated customer journeys, manage audience segmentation and lead nurturing, and run email campaigns that generate and qualify leads and move them through the funnel towards MQL, Sales Accepted Lead (SAL), and pipeline conversion.

Purpose of the role:

You'll build a scalable CRM and lifecycle marketing approach that engages leads and clients throughout the B2B customer journey.

Working closely with Product & Growth Marketing, Performance Marketing, Sales, and other teams, you'll combine CRM strategy with hands-on execution in HubSpot to improve lead engagement, lead quality, Lead-to-SAL conversion, and pipeline contribution.

Key responsibilities:

• Own and develop the CRM and email marketing strategy across the B2B customer lifecycle.
• Plan, build, and optimise email campaigns and automated lifecycle journeys in HubSpot, including nurture, re-engagement, product, webinar, event, and follow-up campaigns.
• Develop audience segmentation, personalisation, and lead scoring to improve Lead-to-SAL conversion and the Marketing-to-Sales handoff.
• Launch targeted and ABM campaigns across different products, markets, and audience segments.
• Manage HubSpot Marketing Hub, workflows, CRM integrations, contact properties, and data quality.
• Own email deliverability, database hygiene, and GDPR compliance.
• Track CRM and email performance, run A/B tests, and continuously optimise engagement, conversion, MQL/SAL generation, and pipeline contribution.

Required Experience:

• Russian and English language skills at B2 level or higher.
• 5+ years of experience in CRM, email, lifecycle marketing, or marketing automation, preferably in B2B environments with long sales cycles.
• Strong hands-on expertise with HubSpot Marketing Hub, ideally at Enterprise level.
• Proven experience with automated workflows, lifecycle journeys, audience segmentation, and lead scoring.
• Strong understanding of Lead, MQL, SAL, lead nurturing, attribution, and Marketing-to-Sales processes.
• Good knowledge of email deliverability, CRM data management, and GDPR requirements.
• Strong analytical skills and the ability to connect CRM performance with funnel and pipeline results.

Nice to have:

• Experience in B2B iGaming, SaaS, fintech, or technology.
• Experience with Customer io, ABM, and data enrichment tools.
• Basic HTML/CSS knowledge.
• Experience running multilingual and multi-market CRM campaigns.
• Experience using AI tools for personalisation, content, segmentation, or workflow optimisation.
• Private health insurance
• Sports benefits
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events