Senior CRM Manager: iGaming Growth & Retention (Remote)

Zexter; Warszawa; Hybrid; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Vacation and sick leave

Strong team and fast decision-making

Job summary

Zexter is seeking a Senior CRM Manager to own the CRM strategy across the player lifecycle in an iGaming environment. You will build automated journeys, manage segmentation, and collaborate with Product, Marketing and Payments to grow LTV and reduce churn.

The role requires 4+ years in CRM/Retention (2–3 in iGaming), strong data skills (SQL, BI tools), and fluency in English; Russian is a plus. This is a full-remote position with a modern tech stack and strong teamwork.

Qualifications

• 4+ years in CRM / Retention, incl. 2–3 years in iGaming.
• Experience managing full campaign cycles and building automations from scratch.
• Confident using CRM platforms (Optimove, Fast Track, SFMC, Braze, Customer.io, Insider, MoEngage, etc.).
• Data skills: SQL, BI tools (Metabase, Tableau, Power BI, Looker, etc.), Excel/Sheets.
• Understanding of bonus economics: wagering, costs, abuse risks, margin impact.
• VIP segment experience and personalization is a plus.
• Analytical mindset with data-driven decision habit.
• English at B2 (or higher); fluent Russian; other languages a plus.

Responsibilities

• Develop and run the CRM strategy across the entire player lifecycle: onboarding, activation, retention, and reactivation.
• Build and optimize automated trigger journeys (email, push, SMS, in-app, messengers).
• Manage database segmentation by deposits, behavior, player value (VIP/mid/low), and product preferences.
• Plan and launch campaigns, bonus mechanics, and promo activities with Product, Marketing, and Payments teams.
• Run A/B and multivariate tests and translate findings into process improvements.
• Monitor key metrics: retention, churn, LTV, ARPU, deposits, bonus ROI, and CRM's impact on GGR/NGR.
• Ensure communications meet responsible gaming and regulatory requirements.

Skills

CRM strategy

iGaming experience

Campaign automations

CRM platforms

Data skills

Bonus economics

VIP personalization

Analytical mindset

English proficiency

Russian language

Job description

Zexter is seeking a Senior CRM Manager to own the CRM strategy across the player lifecycle in an iGaming environment. You will build automated journeys, manage segmentation, and collaborate with Product, Marketing and Payments to grow LTV and reduce churn.

The role requires 4+ years in CRM/Retention (2–3 in iGaming), strong data skills (SQL, BI tools), and fluency in English; Russian is a plus. This is a full-remote position with a modern tech stack and strong teamwork.