Remote GTM Lead for B2B SaaS & Hospitality Tech

BnBerry; Poland; On-site; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Fully remote

High ownership and autonomy

Paid Time Off

Competitive compensation + performance

Job summary

BnBerry, a hospitality technology company, is seeking a senior Product Marketing / GTM Lead to turn complex hotel-tech products into a clear go-to-market system. You will own ICPs, positioning, market validation, launch planning, and sales enablement, connecting strategy to measurable business impact.

You will work closely with leadership, Product, and Sales to define who we sell to, why our products matter, how we position them, and how marketing drives pipeline and revenue in a remote,

Qualifications

• Experience in B2B SaaS product marketing and GTM launches.
• Ability to connect marketing activity to pipeline, activation, revenue and ROI.
• Strong English copywriting for B2B audiences.

Responsibilities

• Own go-to-market strategy and launch ownership for new products and features.
• Define ICPs, buyer personas, and messaging aligned to commercial priorities.
• Build GTM plans with milestones, owners, channels, and success metrics.
• Lead market validation through customer interviews and competitive research.
• Collaborate with Product and Sales to ensure realistic, sellable plans.
• Design marketing measurement frameworks and report on pipeline impact.

Skills

B2B SaaS

Product marketing

GTM strategy

Growth

Marketing analytics

Sales enablement

Data-driven

English communication

Tools

GA4

Mixpanel

Amplitude

HubSpot

Salesforce

Job description

BnBerry, a hospitality technology company, is seeking a senior Product Marketing / GTM Lead to turn complex hotel-tech products into a clear go-to-market system. You will own ICPs, positioning, market validation, launch planning, and sales enablement, connecting strategy to measurable business impact.

You will work closely with leadership, Product, and Sales to define who we sell to, why our products matter, how we position them, and how marketing drives pipeline and revenue in a remote,