Remote DTC Ecommerce Ops Lead: Campaigns & CRO

The Healthy Back Institute

Poland

Remote

PLN 335,000 - 558,000

Full time

14 days+

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Benefits offered by this job

Medical, dental, and vision insurance

401K Retirement Plan

Life and disability insurance

Flexible PTO

Discount on HBI products

Job summary

The Healthy Back Institute is a remote, fast-moving DTC company seeking an E-Commerce Operations Manager to own project management and the operational engine behind marketing campaigns and brand consolidation. This hands-on IC role requires a background in DTC/eCommerce and direct-response experience is a plus.

You will partner with the CMO, creative leads, copywriters, and tech teams to keep work shipping on a predictable cadence.

Qualifications

DTC or eCommerce experience is required.
Must be based in the United States and authorized to work in the US.

Responsibilities

Act as the central coordination point between Marketing, Product, Tech, and Customer Success.
Build and maintain project plans, timelines, and dependencies across all initiatives.
Build workflows, SOPs, and execution processes that reduce friction and increase throughput.
Identify bottlenecks early and drive resolution before they impact delivery.
Drive end-to-end execution of campaigns, launches, and promotional initiatives, including landing pages, offers, and funnel updates.
Drive execution of email and SMS programs, lifecycle automations, and retention workflows.
Ensure backend platforms operate cleanly and stay aligned with frontend campaigns.
Manage a backlog of CRO tests across landing pages, offers, and checkout flows.