DTC Brand Strategist

My Amazon Guy; Poland; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary base

Permanent WFH setup

Opportunities for professional development

Job summary

A prominent digital agency in Poland is seeking a DTC Brand Strategist to drive brand growth across social and retention marketing. This role involves leading audits, developing strategies, and overseeing execution to meet key KPIs. With a focus on DTC/B2C campaigns, ideal candidates should have over 5 years of experience in managing social ads, particularly with Meta and TikTok. The position offers a competitive salary and a permanent work-from-home setup with opportunities for professional development.

Qualifications

• 5+ years managing social ads focused on DTC/B2C campaigns.
• 3+ years hands-on with Meta & TikTok Ads.
• Expertise in email marketing and multi-channel integration.
• CRO & A/B testing to boost conversions.
• Strong creative eye and consumer copywriting.
• Active Meta & TikTok Ad Certifications.
• Proven leader with cross‑functional team experience.
• Experience building scalable workflows for creative and performance marketing.
• Data-driven mindset with sharp analytical skills.
• Excellent communicator, highly organized, results-focused.
• Dual-monitor setup; at least 8GB RAM.
• Must have at least 25 MBPS internet speed.
• 40 hours a week, 8 hours a day.
• Permanent WFH setup.
• Work schedule is in EST (Mon-Fri).
• Opportunities for professional development and career advancement.

Responsibilities

• Own DTC performance across social, search, and retention channels.
• Develop quarterly roadmaps including budgets and campaign mix.
• Conduct audits of paid media and retention strategies.
• Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
• Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
• Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
• Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
• Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.

Skills

Managing social ads

Email marketing

Copywriting

CRO & A/B testing

Analytics

Creative strategy development

Leadership / cross-functional teams

Data-driven analytics

Communication

Multichannel campaigns

Job description

The DTC Brand Strategist owns client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention, and LTV. By turning insights into clear roadmaps, they define brand positioning and differentiation. Collaborating with creatives and channel specialists, they align budgets and campaigns to drive revenue, while monitoring performance, optimizing spend, and maintaining clear client communication.

Key Responsibilities

• Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention.
• Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
• Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
• Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
• Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
• Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
• Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
• Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.

Requirements

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
• 3+ years hands‑on with Meta & TikTok Ads.
• Expertise in email marketing and multi‑channel campaign integration.
• Skilled in CRO & A/B testing to boost conversions and landing page performance.
• Strong creative eye and copywriting ability for consumer engagement.
• Active Meta & TikTok Ad Certifications.
• Proven leader with experience managing cross‑functional teams.
• Track record of building scalable workflows for creative and performance marketing.
• Data‑driven mindset with sharp analytical and optimization skills.
• Excellent communicator, highly organized, and results‑focused.
• A dual‑monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed
• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement