Remote B2B Demand Growth Strategist
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Job summary
Beckman Coulter Life Sciences, part of Danaher, is seeking a Digital Demand Strategist to lead demand generation for a defined product portfolio with end-to-end inbound campaigns. You will own the customer journey from Awareness to Loyalty, align content and channels with Product Marketing and Channel Owners, and drive pipeline growth in a global, fully remote team.
The role requires 5+ years in B2B digital marketing, strong analytics, and excellent English communication while collaborating
Qualifications
- Bachelor's degree in Marketing, Business, Communications, Digital Marketing, Life Sciences, or a related field. Equivalent combination of education and relevant experience will also be considered.
Responsibilities
- Drive demand and funnel fill for a defined product portfolio through end-to-end inbound digital campaigns.
- Own the customer journey strategy from Awareness through Loyalty, coordinating content, channels, and campaigns with Product Marketing and Channel Owners (AEO/SEO, Paid Media, Website, Email, Social).
- Collaborate with global teams to translate commercial priorities into integrated, high-impact inbound campaigns.
Skills
Education
Tools
Job description
Beckman Coulter Life Sciences, part of Danaher, is seeking a Digital Demand Strategist to lead demand generation for a defined product portfolio with end-to-end inbound campaigns. You will own the customer journey from Awareness to Loyalty, align content and channels with Product Marketing and Channel Owners, and drive pipeline growth in a global, fully remote team.
The role requires 5+ years in B2B digital marketing, strong analytics, and excellent English communication while collaborating
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