Regional Sales Manager

Fersa; Katowice; Hybrid; PLN 180,000 - 300,000; Full time

Job summary

Fersa is seeking a Regional Sales Manager Auto AFM for Poland and the Baltic States. You will drive field sales, visit customers across Poland and the Baltic region, and promote Fersa products through distributors and end users.

You will collect market insights, feed pricing and product requirements back to Product Management and R&D, and help shape regional strategy. The role requires extensive travel, strong English and Polish, and flexibility to work from Katowice or home office.

Qualifications

• Proven track record in field sales or key account management.
• Willingness to travel 70-80% across Poland and Baltic States.
• Strong commercial acumen with price negotiation experience.
• Able to discuss product applications and specifications with customers.
• Self-motivated, target-driven, and highly organized with independent territory management.
• Fluent Polish and strong English skills.
• Office in Katowice or remote/home-based work.

Responsibilities

• Travel 70-80% of time to visit distributors, end users, and decision-makers in person.
• Conduct joint visits with distributors’ sales reps and promote Fersa products.
• Deliver product presentations, technical briefings, and brand campaigns.
• Build strong, trusted relationships with key contacts.
• Report market prices, trends and customer targets to the commercial team.
• Analyze customer potential and fleet data to identify upsell opportunities.
• Gather technical requirements and relay feedback to PM/R&D.
• Track activity metrics and pipeline in the CRM; share best practices.

Skills

Field sales

Key account management

Automotive aftermarket

Price negotiation

Fluent Polish

English proficiency

Travel readiness

Job description

Regional Sales Manager Auto AFM - Poland and Baltic States.

Key Responsibilities;

We are looking for an experienced individual to join our Heavy Duty Division and help expand our sales activities by:

Customer Visits & Brand Presence

• Spend 70-80% of your working time on customer visits — travelling across Poland and the Baltic States to meet distributors, end users, and decision-makers in person.
• Conduct joint visits with our distributors' sales representatives to promote FERSA products directly to their end-user customer base.
• Deliver compelling product presentations, technical briefings, and brand-awareness campaigns to raise FERSA's profile in the market.
• Build strong, trusted relationships with key contacts.

Market Intelligence & Pricing

• Collect and report market price benchmarks and customer price targets to support the continuous review and adjustment of our regional price lists.
• Monitor competitive activity, market trends, and customer demand shifts, providing regular, structured feedback to the commercial team.
• Analyse customer potential, fleet data, and application profiles to identify upselling and cross-selling opportunities.

Product Development & Engineering Feedback

• Gather detailed technical requirements and application engineering data from customers and feed these findings back to the Product Management and R&D teams.
• Act as the voice of the market internally - documenting customer pain points, unmet needs, and product gaps that can shape FERSA's next development priorities.

Reporting & Continuous Improvement

• Track and report activity metrics, pipeline status, and account results using the CRM system, ensuring full visibility for management.
• Share success stories, learnings, and best practices across the wider sales team to raise collective performance.
• Continuously improve field sales processes, tools, and approaches, championing a customer-first mindset aligned with FERSA's Sales Excellence principles.

Requirements of the job;

• Proven track record in field sales, key account management, or technical sales - preferably in bearings for heavy duty applications (wheel, transmission, gearboxes) or automotive aftermarket.
• Willingness and ability to travel extensively throughout Poland and the Baltic States (70-80% of working time).
• Strong commercial acumen with experience in price negotiation,
• Ability to read and communicate in a technical context - you do not need to be an engineer, but you must be comfortable discussing product applications and specifications.
• Self-motivated, target-driven, and highly organized - capable of managing a large, independent territory with minimal supervision.
• Fluent Polish and strong English skills
• Work from the office based in Katowice or Home Office

Equal Opportunity Statement:

Fersa is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified individuals regardless of race, color, sex, age, national origin, religion, disability, veteran status, sexual orientation, gender identity, union affiliation, citizenship status, or any other legally protected status.