Regional Field Marketing Lead - CEE Growth

Palo Alto Networks, Inc.; Warszawa; On-site; PLN 180,000 - 340,000; Full time

Job summary

Palo Alto Networks is seeking a results-oriented Marketing Manager for the Central Eastern Europe region to shape, develop, and execute regional marketing plans. You will align with regional sales and key stakeholders to translate strategy into data-driven plans that drive pipeline and growth.

The role requires strategic thinking with hands-on marketing expertise, ability to influence senior stakeholders, and English fluency.

Qualifications

• 8+ years of experience in B2B marketing, ideally within cybersecurity, enterprise technology, or another fast-paced environment.
• Ability to translate broader business and marketing strategies into regional marketing plans with measurable outcomes.
• Experience partnering with senior sales and business stakeholders, providing data-driven recommendations and helping shape regional priorities.
• Strong experience developing integrated omnichannel marketing programs across digital, social, partner, executive, and in-person channels, including ABM and C-level engagement.
• Experience in partner and demand generation programs, including joint marketing planning, MDF management, pipeline development, attribution, and ROI measurement.
• Ability to operate independently in a matrixed environment, navigate ambiguity, prioritize competing business needs, and develop solutions to complex regional marketing challenges.
• Strong analytical and data-driven approach, with experience using AI-driven marketing tools, CRM and marketing automation systems (e.g., Salesforce, Marketo), and reporting dashboards to optimize marketing performance.
• Excellent project management, communication, and stakeholder management skills, with the ability to influence across functions without direct authority.
• Fluent in English; additional CEE language is a plus.

Responsibilities

• Own the integrated marketing plan for the CEE region, translating strategy into a data-driven plan that drives pipeline and growth.
• Partner with Regional Sales Directors to shape GTM priorities and inform marketing investments.
• Define and lead omnichannel programs across digital, social, partner, executive, and in-person experiences to generate opportunities and accelerate pipeline.
• Shape regional customer and executive engagement strategies, including account-based marketing and events.
• Develop joint marketing strategies with channel partners, guiding MDF investments and alignment with regional priorities.
• Drive cross-functional alignment with Sales, Channel, and EMEA Marketing teams to reflect market requirements in programs.
• Own measurement and optimization of regional marketing performance using data, attribution, and dashboards.
• Represent Palo Alto Networks’ marketing strategy and build relationships across sales, partners, customers, and thought-leadership communities.

Skills

B2B marketing

Demand generation

Channel marketing

ABM

C-level engagement

Data-driven decision making

Stakeholder management

English fluency

Tools

Salesforce

Marketo

Job description

Palo Alto Networks is seeking a results-oriented Marketing Manager for the Central Eastern Europe region to shape, develop, and execute regional marketing plans. You will align with regional sales and key stakeholders to translate strategy into data-driven plans that drive pipeline and growth.

The role requires strategic thinking with hands-on marketing expertise, ability to influence senior stakeholders, and English fluency.