Senior Marketing Lead, CE CoE & AI Transformation

Boston Consulting Group (BCG); Warszawa; Hybrid; PLN 180,000 - 300,000; Full time

Benefits offered by this job

30 days vacation

Hybrid work model

Commuting benefits

Job summary

Boston Consulting Group is seeking a Senior Manager, CE Marketing to lead the Marketing Center of Excellence across Central Europe, driving activations and advancing digital marketing capabilities. You will shape the annual campaign strategy and measure impact with the Marketing Intelligence team, while mentoring a team and collaborating with global stakeholders.

You will oversee complex campaigns, manage budgets, and push for AI-enabled, agile marketing practices.

Qualifications

• Completed an academic degree in marketing, communications, business, or a related field.
• 7-10 years of relevant experience in professional services with a strong focus on marketing campaign management, agile project management, and integrated campaigns.

Responsibilities

• Lead the Marketing CoE across Central Europe, setting direction, priorities and quality standards for activations and digital marketing across Central Europe.
• Deliver end-to-end, complex cross-functional marketing campaigns on time and within budget.
• Drive transformation and AI enablement of the Marketing CoE and embed agile, data-driven marketing practices.
• Shape analyses with the Marketing Intelligence team to measure campaign effectiveness and drive continuous improvement.
• Co-develop and own the annual campaign strategy with CE Leadership Team and global Marketing & Communications teams.
• Lead, coach and develop the marketing team, ensuring clear direction and strong project management.
• Advise senior stakeholders with data-driven insights and manage risks across campaigns and programs.

Skills

Marketing leadership

Campaign management

Agile project management

Digital marketing

Stakeholder management

People development

Data-driven decision making

German & English fluency

Education

Academic degree in marketing or related field

Tools

Marketing automation

Job description

Boston Consulting Group is seeking a Senior Manager, CE Marketing to lead the Marketing Center of Excellence across Central Europe, driving activations and advancing digital marketing capabilities. You will shape the annual campaign strategy and measure impact with the Marketing Intelligence team, while mentoring a team and collaborating with global stakeholders.

You will oversee complex campaigns, manage budgets, and push for AI-enabled, agile marketing practices.