CEE Field Marketing Lead: Demand Gen & Partnerships

Hitachi Automotive Systems Americas, Inc.; Kraków; On-site; PLN 180,000 - 250,000; Full time

Job summary

Hitachi Vantara seeks a dynamic Field Marketing Manager for the Central and Eastern Europe region to drive demand, pipeline growth, and brand awareness. You will coordinate with regional sales and global marketing to develop integrated campaigns across events, digital channels, and partner programs.

You will tailor global marketing materials to local markets, monitor ROI, and optimize performance while managing regional budgets and travel within the CEE region.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of field marketing, demand generation, or integrated marketing experience within the CEE region.
• Proven track record in planning, executing, and measuring multi-channel campaigns.

Responsibilities

• Develop and implement field marketing plans for the CEE region in collaboration with regional sales and global marketing.
• Manage events, digital campaigns, content localization, and partner marketing programs.
• Adapt global materials for local market relevance while ensuring brand and regulatory compliance.
• Track campaign performance, ROI, and provide optimization insights.
• Manage regional marketing budgets and ensure efficient resource use.
• Collaborate with sales to provide enablement tools and support sales targets.
• Identify and cultivate relationships with local partners, agencies, and vendors.
• Stay informed on industry trends and customer insights in the CEE market to shape strategy.
• Act as brand ambassador for Hitachi in the CEE region.

Skills

Field marketing

Demand generation

Integrated marketing

Campaign management

Marketing automation

Sales enablement

CRM systems

Budget management

English language

CEE languages

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Salesforce Marketing Cloud

HubSpot

Pardot

Salesforce CRM

Job description

Hitachi Vantara seeks a dynamic Field Marketing Manager for the Central and Eastern Europe region to drive demand, pipeline growth, and brand awareness. You will coordinate with regional sales and global marketing to develop integrated campaigns across events, digital channels, and partner programs.

You will tailor global marketing materials to local markets, monitor ROI, and optimize performance while managing regional budgets and travel within the CEE region.