Field Marketing Manager, Central Eastern Europe

Palo Alto Networks, Inc.; Warszawa; On-site; PLN 180,000 - 340,000; Full time

Job summary

Palo Alto Networks is seeking a results-oriented Marketing Manager for the Central Eastern Europe region to shape, develop, and execute regional marketing plans. You will align with regional sales and key stakeholders to translate strategy into data-driven plans that drive pipeline and growth.

The role requires strategic thinking with hands-on marketing expertise, ability to influence senior stakeholders, and English fluency.

Qualifications

• 8+ years of experience in B2B marketing, ideally within cybersecurity, enterprise technology, or another fast-paced environment.
• Ability to translate broader business and marketing strategies into regional marketing plans with measurable outcomes.
• Experience partnering with senior sales and business stakeholders, providing data-driven recommendations and helping shape regional priorities.
• Strong experience developing integrated omnichannel marketing programs across digital, social, partner, executive, and in-person channels, including ABM and C-level engagement.
• Experience in partner and demand generation programs, including joint marketing planning, MDF management, pipeline development, attribution, and ROI measurement.
• Ability to operate independently in a matrixed environment, navigate ambiguity, prioritize competing business needs, and develop solutions to complex regional marketing challenges.
• Strong analytical and data-driven approach, with experience using AI-driven marketing tools, CRM and marketing automation systems (e.g., Salesforce, Marketo), and reporting dashboards to optimize marketing performance.
• Excellent project management, communication, and stakeholder management skills, with the ability to influence across functions without direct authority.
• Fluent in English; additional CEE language is a plus.

Responsibilities

• Own the integrated marketing plan for the CEE region, translating strategy into a data-driven plan that drives pipeline and growth.
• Partner with Regional Sales Directors to shape GTM priorities and inform marketing investments.
• Define and lead omnichannel programs across digital, social, partner, executive, and in-person experiences to generate opportunities and accelerate pipeline.
• Shape regional customer and executive engagement strategies, including account-based marketing and events.
• Develop joint marketing strategies with channel partners, guiding MDF investments and alignment with regional priorities.
• Drive cross-functional alignment with Sales, Channel, and EMEA Marketing teams to reflect market requirements in programs.
• Own measurement and optimization of regional marketing performance using data, attribution, and dashboards.
• Represent Palo Alto Networks’ marketing strategy and build relationships across sales, partners, customers, and thought-leadership communities.

Skills

B2B marketing

Demand generation

Channel marketing

ABM

C-level engagement

Data-driven decision making

Stakeholder management

English fluency

Tools

Salesforce

Marketo

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real‑world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real‑time problem‑solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

Your Career

We’re looking for a results‑oriented, performance‑driven Marketing Manager to shape, develop, and execute the marketing plan for the Central Eastern Europe (CEE) region. Reporting to the Director, EMEA Central Marketing, you will partner closely with Regional Sales Directors and key stakeholders to translate EMEA marketing strategy and regional business priorities into data‑driven marketing plans that support Platformization and drive growth across the region.

The successful candidate will combine strategic thinking with hands‑on marketing expertise, with a proven ability to operate independently, influence senior stakeholders, navigate complex business challenges, and translate market, customer, and pipeline insights into measurable marketing outcomes.

Your Impact

• Own and develop the integrated marketing plan for the CEE region, translating EMEA marketing strategy, business priorities, market dynamics, and customer insights into a data‑driven approach that drives pipeline and growth.
• Partner with Regional Sales Directors as a trusted marketing advisor, using market, customer, and pipeline insights to help shape regional GTM priorities, identify growth opportunities, and inform marketing investment decisions.
• Define and lead integrated omnichannel programs across digital, social, partner, executive, and in‑person experiences to generate new sales opportunities, accelerate pipeline, and strengthen engagement across strategic accounts and buying centers.
• Shape the regional approach to customer and executive engagement, including account‑based marketing, events, webinars, and thought leadership, ensuring activities support strategic business priorities and business‑critical opportunities.
• Develop joint marketing strategies with key channel partners, guiding co‑marketing investments (MDF) and ensuring programs align with regional GTM priorities, pipeline objectives, and measurable business outcomes.
• Drive cross‑functional alignment across Sales, Channel, and EMEA Marketing teams, influencing stakeholders and ensuring regional priorities and market requirements are reflected in marketing programs and investments.
• Own the measurement and optimization of regional marketing performance, leveraging data, attribution, AI, and pipeline insights to improve targeting, personalization, investment decisions, and overall business impact.
• Act as an ambassador for Palo Alto Networks’ marketing strategy, sharing regional insights and best practices and building trusted relationships across sales, partners, customers, and thought‑leadership communities.

Qualifications

Your Experience

• 8+ years of experience in B2B marketing, ideally within cybersecurity, enterprise technology, or another fast‑paced environment, with experience across field, demand generation, and channel marketing.
• Proven ability to translate broader business and marketing strategies into regional marketing plans and priorities that deliver measurable business outcomes.
• Demonstrated experience partnering with and influencing senior sales and business stakeholders, providing data‑driven recommendations and helping shape regional priorities.
• Strong experience developing integrated and omnichannel marketing programs across digital, social, partner, executive, and in‑person channels, including account‑based marketing (ABM) and C‑level engagement.
• Experience in partner and demand generation programs, including joint marketing planning, MDF management, pipeline development, attribution, and ROI measurement.
• Ability to operate independently in a matrixed environment, navigate ambiguity, prioritize competing business needs, and develop solutions to complex regional marketing challenges.
• Strong analytical and data‑driven approach, with experience using AI‑driven marketing tools, CRM and marketing automation systems (e.g., Salesforce, Marketo), and reporting dashboards to optimize marketing performance.
• Excellent project management, communication, and stakeholder management skills, with the ability to influence across functions without direct authority.
• Fluent in English; additional CEE language is a plus.

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.