CEE Field Marketing Lead | Demand Gen & Events

Hitachi Vantara; Kraków; On-site; PLN 180,000 - 240,000; Full time

Job summary

Hitachi Vantara in Kraków, Poland, is seeking a dynamic Field Marketing Manager for the CEE region. You will develop, execute, and optimize integrated campaigns to drive demand, pipeline growth, and brand awareness, aligning with global strategies and regional sales goals.

Responsibilities include multi-channel campaigns, events, digital marketing, content localization, partner programs, budget management, and performance analysis to inform optimization.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive experience in field marketing, demand generation, or integrated marketing roles, specifically within the CEE region.
• Proven track record of successfully planning, executing, and measuring multi-channel marketing campaigns.
• Strong understanding of the CEE market dynamics, cultural nuances, and business landscape.
• Excellent project management skills with the ability to manage multiple priorities and deadlines.
• Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
• Experience with budget management and performance reporting.
• Fluent in English and at least one major CEE language (e.g., Polish, Czech, Hungarian, Romanian, Russian). Additional CEE languages are a significant plus.
• Strong communication, interpersonal, and presentation skills.
• Ability to work independently and collaboratively in a fast-paced, global environment.
• Willingness to travel frequently within the CEE region.

Responsibilities

• Develop and implement comprehensive field marketing plans for the CEE region, including demand generation, lead nurturing, and awareness campaigns, in collaboration with regional sales teams and global marketing.
• Manage and execute a variety of marketing activities, including events (trade shows, webinars, seminars), digital marketing campaigns (email, social media, paid advertising), content localization, and partner marketing programs.
• Adapt global marketing materials and campaigns for local market relevance and language, ensuring compliance with brand guidelines and regulatory requirements.
• Track, analyze, and report on campaign performance, key metrics, and ROI, providing insights and recommendations for optimization.
• Manage regional marketing budgets effectively, ensuring optimal resource allocation and adherence to financial guidelines.
• Collaborate closely with sales teams to understand their needs, provide sales enablement tools, and ensure marketing activities directly support sales targets.
• Identify and cultivate relationships with local partners, agencies, and vendors to support marketing initiatives.
• Stay informed about industry trends, competitive landscape, and customer insights within the CEE market to inform marketing strategies.
• Act as a brand ambassador for Hitachi in the CEE region, promoting its values and solutions.

Skills

Field marketing

Demand generation

Integrated marketing

Budget management

Marketing automation

CRM systems

English fluency

CEE language skills

Project management

Campaign measurement

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Salesforce Marketing Cloud

HubSpot

Pardot

Salesforce CRM

Job description

Hitachi Vantara in Kraków, Poland, is seeking a dynamic Field Marketing Manager for the CEE region. You will develop, execute, and optimize integrated campaigns to drive demand, pipeline growth, and brand awareness, aligning with global strategies and regional sales goals.

Responsibilities include multi-channel campaigns, events, digital marketing, content localization, partner programs, budget management, and performance analysis to inform optimization.