Web Analytics & Visualization Specialist (GA4, SQL)

Motorola Solutions; Kraków; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Flexible working hours

Private medical & dental coverage

Life insurance

Multisport or MyBenefit vouchers

Parking space

Job summary

Motorola Solutions Kraków is seeking a data analytics professional to monitor, analyze, and report on website performance and digital marketing campaigns. You’ll design dashboards in Looker Studio or Tableau, write complex SQL, and ensure GA4 data integrity to drive CRO and SEO/SEM initiatives.

You will collaborate with marketing teams, translate technical findings into actionable insights, and help shape data-driven decisions across campaigns.

Qualifications

• 3+ years of proven experience in Web Analytics, Marketing Analytics, or a similar data-driven role.
• Advanced GA4 architecture, BigQuery exports, and the nuances of modern web data collection.
• Data visualization proficiency in Looker Studio or Tableau to build robust reports.
• Strong SQL skills (joins, CTEs, window functions) for querying data warehouses.
• Analytical mindset with understanding of CAC, LTV, ROAS, attribution modeling.
• Excellent communication to translate findings for non-technical teams.

Responsibilities

• Web Data Analytics & Tracking: Monitor, analyze, and report on website traffic, user journeys, conversion funnels, and digital marketing campaign performance.
• Dashboarding & Data Visualization: Design, build, and maintain automated, user-friendly dashboards in Looker Studio and/or Tableau to socialize KPIs with stakeholders.
• Deep-Dive Data Exploration: Write complex SQL queries to extract, clean, and blend data from various marketing and database sources.
• GA4 Management: Act as the internal subject matter expert for GA4, ensuring accurate event tracking, custom dimension setup, and data integrity.
• Insight Generation: Cross-reference web data with business outcomes to identify trends, drop-off points, and growth opportunities for SEO, SEM, and paid media teams.
• A/B Testing Support: Analyze the results of website experiments and landing page tests to provide statistical recommendations for conversion rate optimization (CRO).

Skills

GA4 expertise

SQL querying

Analytical thinking

Digital marketing concepts

Data storytelling

Marketing collaboration

Education

Bachelor's degree in a related field

Tools

Looker Studio

Tableau

BigQuery exports

Job description

Motorola Solutions Kraków is seeking a data analytics professional to monitor, analyze, and report on website performance and digital marketing campaigns. You’ll design dashboards in Looker Studio or Tableau, write complex SQL, and ensure GA4 data integrity to drive CRO and SEO/SEM initiatives.

You will collaborate with marketing teams, translate technical findings into actionable insights, and help shape data-driven decisions across campaigns.