Marketing Trainee

ROCKWOOL Group; Poznań; On-site; PLN 32,000 - 52,000; Full time

Job summary

ROCKWOOL Group is looking for a Marketing Trainee based in our Poznań Office. You will support the marketing team with digital activities, content creation, and local Polish content localization. The role offers exposure to international markets and hands-on learning from experienced marketers.

Ideal candidates are final-year Marketing/Business students with native Polish and good English, ready to grow in a dynamic, global company and contribute to campaigns, events, and market research.

Qualifications

• Native Polish with good English.
• Final-year student in Marketing/Communication/Business.
• Basic hands-on knowledge of social media advertising and Google Ads.
• Solid understanding of marketing principles: research, positioning, campaigns.
• Proactive, curious, and eager to learn.

Responsibilities

• Support marketing with digital activities (social, email, web).
• Set up, monitor and report on social media campaigns (LinkedIn, TikTok, Meta).
• Assist Google Ads campaigns: keyword research, ad copy, performance tracking.
• Create and publish content for social channels and the website.
• Help update web pages and landing pages.

Skills

Polish (native)

English (good)

Microsoft Office

Curiosity & eagerness to learn

Education

Final-year student of Marketing, Communication or Business

Tools

Google Ads

Email marketing tools

Google Analytics basics

Job description

We are seeking a Marketing Trainee position based in ourPoznańOffice. If you are looking for an opportunity to work in a dynamic, friendly, and global company, we want to meet you!

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly.At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

Your future team:

The Rockpanel Marketing Department is responsible for developing and executing marketing activities that support the commercial growth, brand positioning and product portfolio of Rockpanel across its European markets.

The department consists of 21 employees working across four locations: Roermond (the Netherlands), Paris (France), Hedehusene (Denmark) and Gladbeck (Germany). This international structure allows the team to combine central marketing expertise with a strong understanding of local market requirements, customer expectations and commercial opportunities.

The team plays an important role in connecting Rockpanel’s overall business strategy with practical marketing initiatives, ensuring that marketing activities contribute to brand awareness, lead generation, product development and sales performance. As part of this international environment, you would have the opportunity to learn about different areas of marketing and gain insight into how marketing supports business growth across European markets.

What you will be doing:

You will support our marketing department with a variety of marketing activities, with a strong focus on digital marketing. You will have the opportunity to gain hands‑on experience from day one and learn directly from experienced marketers.

Your tasks will include:

• Supporting the set-up, monitoring and reporting of social media advertising campaigns (e.g. LinkedIn, TikTok, Meta);
• Supporting Google Ads campaigns, including keyword research, ad copy and performance follow-up;
• Building, sending and reporting on email marketing campaigns and newsletters;
• Creating and publishing content for social media and the website;
• Helping update web pages and landing pages;
• Tracking results in Google Analytics and preparing simple campaign reports;
• Supporting lead generation activities and follow‑up;
• Conducting market and competitor research;
• Helping prepare events, trade shows, presentations and marketing materials;
• Supporting the localisation of content into Polish.

What you bring:

• Final‑year student of Marketing, Communication or Business.
• Native Polish speaker with good written and spoken English skills.
• Basic hands‑on knowledge of social media advertising, Google Ads and email marketing tools (study projects or internships count).
• Solid understanding of general marketing principles, including market research, positioning, branding and campaigns.
• Practical, proactive approach and willingness to take initiative.
• Curiosity, eagerness to learn and openness to feedback.
• Accuracy, structured way of working and good knowledge of Microsoft Office.
• Interest in construction, architecture or design would be an advantage.

Please note that only applications submitted with a CV in English will be considered.

What we offer:

As part of the cooperation, we offer:

• flexible arrangements regarding the timing of the agreed activities, taking into account your university schedule;
• the possibility of performing the agreed activities from our office or remotely, as mutually agreed;
• opportunities to participate in team‑building and other company events;
• an introduction programme to help you understand the relevant processes and get to know the people you will cooperate with.

You will also have access to our modern office, including comfortable spaces for individual work and collaboration, located in Nowy Rynek building, within walking distance of the railway station and major universities in central Poznań.

It could be a great opportunity to start your professional career with ROCKWOOL!

Please note that only applications submitted with a CV in English will be considered.

Who we are

At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, and flooding. Our product range reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint.

Stone wool is a fully recyclable, versatile material that forms the basis of all our businesses. With ~11,800 dedicated colleagues in 37 countries and sales in more than 120, we are the world leader in stone wool products, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry, and marine & offshore

Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Diverse and Inclusive Culture

We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “ The ROCKWOOL Way ”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.