Junior Digital Marketing Manager

ROCKWOOL Group; Poznań; On-site; PLN 60,000 - 90,000; Full time

Benefits offered by this job

Office in Poznań office space

Home office subsidy

Private Medical Care

Wellbeing program

Extra Day Off

Job summary

ROCKWOOL Group in Poznań is hiring a Junior Digital Marketing Manager to join the Technical Insulation Marketing team on an 18-month maternity cover. You will support hands-on digital marketing activities, deliver and maintain content, campaigns and platforms, and ensure alignment with brand guidelines across international markets.

The role requires 2–5 years in digital marketing, a degree in Marketing or related field, strong English, and practical experience with CMS, DAM, and marketing

Qualifications

• 2–5 years of relevant digital marketing experience (B2B desirable)
• Degree in Marketing, Communications, Digital Media, Business or related field
• Strong understanding of digital marketing principles and CMS familiarity
• Experience with DAM systems and MarTech platforms is an advantage
• Practical experience with marketing automation, email marketing, LinkedIn, and paid media
• Proficient analytics, tracking, reporting, and SEO/SEM fundamentals
• Excellent written and spoken English; proactive communication

Responsibilities

• Execute digital marketing activities across channels and collaborate with international colleagues
• Create, publish, update and maintain website content using CMS platforms
• Support DAM management and asset organization
• Work with digital marketing, sales enablement and MarCom tools
• Contribute to marketing automation, email, LinkedIn and paid media campaigns
• Assist analytics, tracking and reporting; apply insights to improve execution
• Contribute to SEO/SEM initiatives and website optimisation
• Coordinate digital deliverables with internal teams and external partners
• Ensure content accuracy and brand alignment
• Manage multiple tasks and deadlines in a structured way
• Troubleshoot digital issues and coordinate with specialists

Skills

Digital marketing

Content creation

Campaign execution

Analytics & tracking

SEO/SEM basics

English proficiency

Education

Degree in Marketing/Communications/Digital Media/Business

Tools

CMS platforms

DAM systems

Marketing automation tools

LinkedIn campaigns

Job description

We are seeking a Junior Digital Marketing Manager to be based in our Poznań location to join our Technical Insulation Marketing team.

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

Your future team

We invite you to join our international ROCKWOOL Technical Insulation marketing team. We are a collaborative, supportive, and cross-cultural group working closely across various markets and functions. This role is an 18-month fixed term contract (maternity cover) for a digitally savvy marketer who enjoys getting things done, finding practical solutions, and working with modern MarTech tools in a global B2B environment.

What You Will Be Doing

In this role, you will support the hands-on execution of digital marketing activities across ROCKWOOL Technical Insulation. You will focus on delivering and maintaining digital content, campaigns, platforms, and tools, ensuring all activities are implemented effectively and aligned with brand guidelines.

Key responsibilities include, but are not limited to :

• Executing digital marketing and campaign activities across relevant channels and platforms - always in collaboration with international, more senior colleagues
• Creating, publishing, updating and maintaining website content using CMS platforms, supporting the optimisation of customer journeys and user experience across digital touchpoints
• Supporting the management and organization of digital assets in corporate DAM (Digital Assets Management) system
• Working hands-on with digital marketing, sales enablement and MarCom enablement tools
• Contributing to the execution and optimisation of activities across marketing automation, email, LinkedIn and paid media
• Supporting colleagues with analytics, tracking and reporting, and using insights to improve execution
• Contributing to SEO/SEM initiatives and website optimisation, including AI trends
• Coordinating digital deliverables with internal colleagues, markets and external partners
• Ensuring digital content is accurate, up to date and aligned with brand guidelines
• Managing multiple operational tasks and deadlines in a structured and reliable way
• Troubleshooting day-to-day digital issues and coordinating with relevant specialists when needed

What You Bring

• Approx. 2-5 years of relevant professional experience in digital marketing, marketing communications, or a related field (B2B experience is highly desirable)
• Degree in Marketing, Communications, Digital Media, Business, or a related field
• Solid understanding of digital marketing principles and hands-on experience with CMS platforms and website publishing
• Experience with DAM (Digital Asset Management) systems and workflows, with sales enablement and broader MarTech platforms is an advantage
• Practical experience with marketing automation, email marketing, LinkedIn, and paid media campaigns
• Familiarity with analytics, tracking, reporting, and SEO/SEM fundamentals
• Excellent written and spoken English, with strong, open, and proactive communication skills
• Structured, detail-oriented approach with the ability to manage multiple tasks and deadlines independently
• Digitally curious, pragmatic, and proactive mindset with a strong can-do attitude and eagerness to learn new tools

What We Offer

By joining our team, you become a part of the people-centric work environment of a Danish company. We offer you a competitive salary, a fixed-term contract after the probation period, development package, team building events, activity-based office in Poznan's city center in the new prestigious office building - Nowy Rynek. The building is recognized as a building without barriers, which means that it is fully adapted to the needs of people with disabilities.

Our compensation package on employment contracts includes :

• An office-first approach : home office is available up to 2 days per week
• Adaptable Hours : start your workday anytime between 7 :00 AM and 9 :00 AM
• Home office subsidy
• Private Medical Care
• Multikafeteria MyBenefit
• Wellbeing program
• Extra Day Off for voluntary activities… and while in the office you can also use modern office space with beautiful view and high standard furniture, bicycle parking facilities & showers, chill-out rooms with PlayStation, football table, pool table, board games, subsidized canteen with delicious food & fruit.

Who We Are

At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, and flooding. Our product range reflects the diversity of the world's needs, while supporting our stakeholders in reducing their own carbon footprint.

Stone wool is a fully recyclable, versatile material that forms the basis of all our businesses. With