Marketing Trainee

ROCKWOOL POLSKA SP. Z O.O.; Województwo wielkopolskie; On-site; PLN 22,000 - 39,000; Part time

Benefits offered by this job

Flexible schedule

Introductory onboarding programme

Office near Nowy Rynek, Poznań

Job summary

ROCKWOOL International A/S is offering a marketing internship in Poznań. Final-year students in Marketing, Communication or Business will join a dynamic team to support social media, Google Ads and email campaigns, create content, and help localise materials into Polish.

The role offers flexible scheduling, a chance to work from the office or remotely (mutually agreed), and an introductory programme to learn processes and meet the team.

Qualifications

• Final-year student of Marketing, Communication or Business
• Native Polish speaker with good written and spoken English
• Basic hands-on knowledge of social media advertising, Google Ads and email marketing tools
• Solid understanding of general marketing principles, including market research, positioning, branding and campaigns
• Practical, proactive approach and willingness to take initiative
• Curiosity, eagerness to learn and openness to feedback
• Accuracy, structured way of working and good knowledge of Microsoft Office
• Interest in construction, architecture or design would be an advantage

Responsibilities

• Support the set-up, monitoring and reporting of social media advertising campaigns (e.g. LinkedIn, TikTok, Meta)
• Support Google Ads campaigns, including keyword research, ad copy and performance follow-up
• Build, sending and reporting on email marketing campaigns and newsletters
• Create and publish content for social media and the website
• Help update web pages and landing pages
• Tracking results in Google Analytics and preparing simple campaign reports
• Supporting lead generation activities and follow-up
• Conducting market and competitor research
• Helping prepare events, trade shows, presentations and marketing materials
• Supporting the localisation of content into Polish

Skills

Native Polish speaker

English proficiency

Social media advertising

Google Ads

Email marketing

Microsoft Office

Education

Final-year student of Marketing, Communication or Business

Tools

Google Ads

LinkedIn Ads

TikTok Ads

Meta Ads

Job description

Your future team

The Rockpanel Marketing Department is responsible for developing and executing marketing activities that support the commercial growth, brand positioning and product portfolio of Rockpanel across its European markets. The department consists of 21 employees working across four locations: Roermond (the Netherlands), Paris (France), Hedehusene (Denmark) and Gladbeck (Germany). This international structure allows the team to combine central marketing expertise with a strong understanding of local market requirements, customer expectations and commercial opportunities. The team plays an important role in connecting Rockpanel's overall business strategy with practical marketing initiatives, ensuring that marketing activities contribute to brand awareness, lead generation, product development and sales performance. As part of this international environment, you would have the opportunity to learn about different areas of marketing and gain insight into how marketing supports business growth across European markets.

What you will be doing

• Supporting the set-up, monitoring and reporting of social media advertising campaigns (e.g. LinkedIn, TikTok, Meta)
• Supporting Google Ads campaigns, including keyword research, ad copy and performance follow-up
• Building, sending and reporting on email marketing campaigns and newsletters
• Creating and publishing content for social media and the website
• Helping update web pages and landing pages
• Tracking results in Google Analytics and preparing simple campaign reports
• Supporting lead generation activities and follow-up
• Conducting market and competitor research
• Helping prepare events, trade shows, presentations and marketing materials
• Supporting the localisation of content into Polish

What you bring

• Final-year student of Marketing, Communication or Business
• Native Polish speaker with good written and spoken English skills
• Basic hands-on knowledge of social media advertising, Google Ads and email marketing tools (study projects or internships count)
• Solid understanding of general marketing principles, including market research, positioning, branding and campaigns
• Practical, proactive approach and willingness to take initiative
• Curiosity, eagerness to learn and openness to feedback
• Accuracy, structured way of working and good knowledge of Microsoft Office
• Interest in construction, architecture or design would be an advantage

What we offer

• flexible arrangements regarding the timing of the agreed activities, taking into account your university schedule; the possibility of performing the agreed activities from our office or remotely, as mutually agreed; opportunities to participate in team-building and other company events; an introduction programme to help you understand the relevant processes and get to know the people you will cooperate with
• You will also have access to our modern office, including comfortable spaces for individual work and collaboration, located in Nowy Rynek building, within walking distance of the railway station and major universities in central Poznań

Who we are

At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, and flooding. Our product range reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint. Stone wool is a fully recyclable, versatile material that forms the basis of all our businesses. With ~11,800 dedicated colleagues in 37 countries and sales in more than 120, we are the world leader in stone wool products, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry, and marine & offshore

Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it

At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, and flooding. Our product range reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint. Stone wool is a fully recyclable, versatile material that forms the basis of all our businesses. With ~11,800 dedicated colleagues in 37 countries and sales in more than 120, we are the world leader in stone wool products, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, customised stone wool insulation components for other manufacturers’ products and systems (OEM), to insulation for the process industry and marine & offshore

Ready to help build a better future for generations to come? Join us and make a difference! http://www.rockwool.com/group/about-us/careers/

Diverse and Inclusive Culture

We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees