Junior Digital Marketing Manager

ROCKWOOL Group; Województwo lubelskie; On-site; PLN 70,000 - 110,000; Full time

Benefits offered by this job

Office in Poznań - Nowy Rynek

Home office 2 days/week

Private Medical Care

Wellbeing program

Flexible hours 7:00–9:00

Canteen subsidy

Job summary

ROCKWOOL Group seeks a Junior Digital Marketing Manager in Poznań to join the Technical Insulation Marketing team. This 18-month fixed-term maternity cover role focuses on hands-on digital marketing execution, content maintenance, and platform optimisation across global markets.

You will work with modern MarTech tools in a global B2B environment, collaborating with senior colleagues to deliver campaigns, assets, and analytics that improve customer journeys and brand consistency.

Qualifications

• 2–5 years of relevant professional experience in digital marketing, marketing communications, or related field (B2B desirable).
• Degree in Marketing, Communications, Digital Media, Business, or related field.
• Solid understanding of digital marketing principles and hands-on experience with CMS platforms and website publishing.
• Experience with DAM systems and workflows; sales enablement and MarTech platforms is an advantage.
• Practical experience with marketing automation, email marketing, LinkedIn, and paid media campaigns.
• Familiarity with analytics, tracking, reporting, and SEO/SEM fundamentals.
• Excellent written and spoken English; proactive communication.
• Structured, detail-oriented approach with ability to manage multiple tasks and deadlines.
• Digitally curious, pragmatic, and proactive mind-set with a can-do attitude.

Responsibilities

• Execute digital marketing and campaign activities across relevant channels and platforms, collaborating with international colleagues.
• Create, publish, update and maintain website content using CMS; optimise customer journeys and UX across touchpoints.
• Support management of digital assets in DAM system.
• Work hands-on with digital marketing, sales enablement and MarTech tools.
• Contribute to execution and optimisation of activities across marketing automation, email, LinkedIn and paid media.
• Assist with analytics, tracking, reporting and using insights to improve execution.
• Contribute to SEO/SEM initiatives and website optimisation including AI trends.
• Coordinate digital deliverables with internal teams, markets and external partners.

Skills

Digital marketing

CMS platforms

Analytics

SEO/SEM

Marketing automation

LinkedIn

English

Education

Bachelor's degree in Marketing or Communications

Tools

DAM systems

MarTech platforms

Job description

We are seeking a Junior Digital Marketing Manager to be based in our Poznań location to join our Technical Insulation Marketing team.

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

Your future team

We invite you to join our international ROCKWOOL Technical Insulation marketing team. We are a collaborative, supportive, and cross-cultural group working closely across various markets and functions. This role is an 18-month fixed term contract (maternity cover) for a digitally savvy marketer who enjoys getting things done, finding practical solutions, and working with modern MarTech tools in a global B2B environment.

What you will be doing

In this role, you will support the hands-on execution of digital marketing activities across ROCKWOOL Technical Insulation. You will focus on delivering and maintaining digital content, campaigns, platforms, and tools, ensuring all activities are implemented effectively and aligned with brand guidelines.

Key responsibilities include, but are not limited to:

• Executing digital marketing and campaign activities across relevant channels and platforms – always in collaboration with international, more senior colleagues
• Creating, publishing, updating and maintaining website content using CMS platforms, supporting the optimisation of customer journeys and user experience across digital touchpoints
• Supporting the management and organization of digital assets in corporate DAM (Digital Assets Management) system
• Working hands‑on with digital marketing, sales enablement and MarCom enablement tools
• Contributing to the execution and optimisation of activities across marketing automation, email, LinkedIn and paid media
• Supporting colleagues with analytics, tracking and reporting, and using insights to improve execution
• Contributing to SEO/SEM initiatives and website optimisation, including AI trends
• Coordinating digital deliverables with internal colleagues, markets and external partners
• Ensuring digital content is accurate, up to date and aligned with brand guidelines
• Managing multiple operational tasks and deadlines in a structured and reliable way
• Troubleshooting day‑to‑day digital issues and coordinating with relevant specialists when needed

What you bring

• Approx. 2–5 years of relevant professional experience in digital marketing, marketing communications, or a related field (B2B experience is highly desirable)
• Degree in Marketing, Communications, Digital Media, Business, or a related field
• Solid understanding of digital marketing principles and hands‑on experience with CMS platforms and website publishing
• Experience with DAM (Digital Asset Management) systems and workflows, with sales enablement and broader MarTech platforms is an advantage
• Practical experience with marketing automation, email marketing, LinkedIn, and paid media campaigns
• Familiarity with analytics, tracking, reporting, and SEO/SEM fundamentals
• Excellent written and spoken English, with strong, open, and proactive communication skills
• Structured, detail‑oriented approach with the ability to manage multiple tasks and deadlines independently
• Digitally curious, pragmatic, and proactive mindset with a strong can‑do attitude and eagerness to learn new tools

What we offer

By joining our team, you become a part of the people‑centric work environment of a Danish company. We offer you a competitive salary, a fixed‑term contract after the probation period, development package, team building events, activity‑based office in Poznań’s city center in the new prestigious office building - Nowy Rynek. The building is recognized as a building without barriers, which means that it is fully adapted to the needs of people with disabilities.

Our compensation package on employment contracts includes:

• An office‑first approach: home office is available up to 2 days per week
• Adaptable Hours: start your workday anytime between 7:00 AM and 9:00 AM
• Home office subsidy
• Private Medical Care
• Multikafeteria MyBenefit
• Wellbeing program
• Extra Day Off for voluntary activities... and while in the office you can also use modern office space with beautiful view and high standard furniture, bicycle parking facilities & showers, chill-out rooms with PlayStation, football table, pool table, board games, subsidized canteen with delicious food & fruit.

Who we are

At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, and flooding. Our product range reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint.

Stone wool is a fully recyclable, versatile material that forms the basis of all our businesses. With ~11,800 dedicated colleagues in 37 countries and sales in more than 120, we are the world leader in stone wool products, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry, and marine & offshore

ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Diverse and Inclusive Culture

We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as "The ROCKWOOL Way". This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.