Marketing Lead: SDA Brand & Demand Engine

CrossnoKaye Inc.; Polska; Hybrid; PLN 777,000 - 835,000; Full time

Benefits offered by this job

401(k) plan

Parental leave

Untracked PTO

Sick days

Cell phone reimbursement

Job summary

CrossnoKaye Inc. is seeking a senior marketing leader to drive the Brand & Demand engine behind our SDA strategy, reporting to the Chief Revenue Officer.

You will lead a cross-functional team to build category authority, scale demand, and manage analyst relations and a flagship events program. This role requires deep experience in heavy industry software, launching bleeding-edge tech, and delivering measurable pipeline with ABM across major accounts in North America.

Qualifications

• 12+ years of B2B technology marketing with 5+ years leading teams in industrial software or automation.
• Fluency in heavy industry and the buying committees that run it (VP Ops, Director of Controls & Automation, CFO/CIO).
• Proven track record launching bleeding-edge technology into conservative markets.
• Well versed in Software-Defined Automation (SDA) and/or Software-Defined Controls (SDC) APC and/or industrial AI.
• Proven success building brand and running demand generation with owned marketing pipeline.
• Analyst relations experience (ARC, LNS, IDC, Gartner or similar).
• Experience running flagship owned events and multi-show trade programs that produce pipeline.
• A cross-functional operator who works with sales and product to launch new products.

Responsibilities

• Own execution of the Brand & Demand strategy to build category authority and a measurable demand engine.
• Stand up analyst footprint with major industry researchers and influencers.
• Lead ABM-driven demand across Top 200 North American food processors with multi-channel programs.
• Grow marketing-sourced pipeline from initial levels to a higher share with clear attribution.
• Own the three-tier events strategy: Innovation Summit, trade shows, and executive dinners.
• Collaborate with product and sales to install a disciplined product marketing launch framework.
• Arm the field with plays, data, references, and customer advisory input.
• Build and lead the marketing team with budget ownership and growth mindset.

Skills

B2B marketing

Team leadership

Analyst relations

ABM strategy

Cross-functional collaboration

Tools

HubSpot

Salesforce

6sense

Demandbase

LinkedIn ABM

Job description

CrossnoKaye Inc. is seeking a senior marketing leader to drive the Brand & Demand engine behind our SDA strategy, reporting to the Chief Revenue Officer.

You will lead a cross-functional team to build category authority, scale demand, and manage analyst relations and a flagship events program. This role requires deep experience in heavy industry software, launching bleeding-edge tech, and delivering measurable pipeline with ABM across major accounts in North America.